Help me create a mnemonic for and about special interest groups.

http://www.google.com/search?q=special+interest+groups&rlz=1C1GGGE_enUS379US379&aq=0&oq=special+interest+group&aqs=chrome.0.0j57j5j0.3927&sugexp=chrome,mod=1&sourceid=chrome&ie=UTF-8

Read through some of these search results and decide which term you want to use for a mnemonic:

L
O
B
B
Y
I
N
G

I
N
T
E
R
E
S
T
S

or choose a different term.