How should I start of a one page written assignment on the marketing failure of a company? What should the first paragraph include?
Before you worry about the first paragraph, have you outlined or mapped out what the other paragraphs will include? It's pretty darned hard to introduce something you haven't written yet!!
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DON'T start any paper's first draft by writing the introduction! How can you introduce a paper that you haven't written yet?
Follow the writing process, whether you're writing for science, history, English, or whatever:
Prewriting: Brainstorm, research, plan, outline, thesis statement
Writing: Write first draft by starting with section II of your outline; write the introduction after the body of the paper is written; write the conclusion last.
Polishing: Revise, concentrating first on the body of the paper, then the intro, then the concl (revision = making sure ideas are logical and sequential and support your thesis); proofread (spelling, grammar, usage, etc.)
Do you have a thesis yet? Have you done your brainstorming (and maybe research) yet? Have you written an outline?
http://leo.stcloudstate.edu/catalogue.html#org
from http://leo.stcloudstate.edu/catalogue.html
http://www.angelfire.com/wi/writingprocess/
http://www.ipl.org/div/aplus/
Click on Step by Step for the process. Click on Info Search for help with researching.
Once you get all that done, here's an excellent webpage to help with actually writing your intro:
http://grammar.ccc.commnet.edu/grammar/intros.htm
Thank you so much!
You're welcome!
To start off a one-page written assignment on the marketing failure of a company, the first paragraph should provide an introduction that grabs the reader's attention and sets the context for the rest of the paper. Here is a step-by-step guide on how to structure the first paragraph:
1. Start with a hook: Begin your paragraph with a compelling opening sentence to grab the reader's attention. This can be a thought-provoking question, a surprising statistic, an anecdote, or a relevant quote. For example, "In the fast-paced world of business, even the most prominent companies can experience catastrophic marketing failures that leave us wondering how such missteps could occur."
2. Provide background information: In the second sentence, provide brief background information about the company, emphasizing its prominence or previous marketing successes. This will help establish the company's reputation and the significance of its failure. For instance, "XYZ Corporation, a leading player in the industry known for its previous groundbreaking marketing campaigns, recently faced a highly publicized marketing failure that shook its brand image."
3. State the purpose: In the third sentence, clearly state the purpose of your paper. This will serve as a thesis statement, giving the reader a preview of the main argument or insights you will be discussing. For example, "This one-page assignment aims to analyze the factors contributing to XYZ Corporation's marketing failure and explore the lessons learned from this case."
By following these steps, your first paragraph will effectively introduce the topic, grab the reader's attention, provide relevant background information, and outline the purpose of your paper.