The Harley-Davidson motorcycle company, which had a copyright on the word "hog," applied for exclusive rights to its engine sound. Why would a company want copyrights on two such mundane things?
In my opinion. The reason for the two mundane things is to protect itself from any potential copiers.
I agree with you.
Harley-Davidson's decision to apply for copyrights on the word "hog" and its engine sound can be attributed to a few key reasons:
1. Intellectual Property Protection: Copyrights are a legal tool to protect intellectual property from unauthorized use or copying. By obtaining copyrights on these seemingly mundane aspects, Harley-Davidson aims to prevent competitors from using them in a way that could potentially confuse consumers or dilute their brand.
2. Brand Identity: The word "hog" has become synonymous with Harley-Davidson motorcycles over the years, primarily due to their association with the iconic Harley-Davidson motorcycles. By obtaining a copyright on the term, they are safeguarding their exclusive right to use it in connection with their products, preventing others from capitalizing on the goodwill and brand recognition associated with the term.
3. Market Differentiation: The engine sound is a distinctive and recognizable feature of Harley-Davidson motorcycles. By seeking copyright protection for their engine sound, they aim to assert exclusivity and prevent other motorcycle manufacturers from imitating or reproducing their unique sound. This helps maintain the distinctiveness and market differentiation that comes with the Harley-Davidson experience.
4. Competitive Advantage: The motorcycle industry is highly competitive, and maintaining a competitive edge is crucial. By obtaining copyrights on seemingly mundane elements, Harley-Davidson not only secures legal protection but also creates barriers for potential competitors who may try to imitate their brand image or replicate key elements of their motorcycles. This can strengthen their market position and make it more challenging for others to enter or gain traction in the market.
Overall, the copyrights on seemingly mundane things like the word "hog" and the engine sound help Harley-Davidson protect its brand, differentiate its products, and maintain a competitive advantage in the motorcycle industry. These legal protections ensure that Harley-Davidson retains exclusive rights to elements that have become closely associated with their identity and maintain their strong market presence.