marketing

what are the pricing issues in the product category?
for the brand Nike's
1.Is the market for the brand Nike elastic or inelastic? are there acceptable substitutes?
2. Is the brand a premium product?
3. What is the reference price range for the brand?
4. How is the brand priced versus its major competitor?
5.What psychological pricing factors affect the brand
6.What promotional pricing has been used for the brand?

  1. 👍
  2. 👎
  3. 👁
  1. Are you supposed to answer each of these questions? If so, you will need to do some market research. You have already listed the main issues. Nike is a premium product, because of its expensive endorsement by prominent athletes and its "placement" in important sports events. It is considered stylish by many. My experience with their running shoes lately is that quality is now below average.

    1. 👍
    2. 👎

Respond to this Question

First Name

Your Response

Similar Questions

  1. Math

    Regina buys eggs at the local supermarket. They are sold in different quantities and at different prices. The quantities and prices are shown. Brand A: 6 eggs $1.77 Brand B: 12 eggs $3.75 Brand C: 18 eggs $5.24 Brand D: 24 eggs

  2. Principles of marketing

    1. Experimental research is used to study A. Consumer behaviors B. The natural habitats of consumers C. Cause of effect relationships D. Focus group responses 2. Customer relationship management is used for all of the following

  3. Microeconomics

    Discussion Question 2 Thirty years ago, the market for chicken was perfectly competitive until Frank Perdue began marketing chicken under his name. How do you suppose Perdue created a brand name for chicken? What did he gain from

  4. math

    The pricing policy of a company follows the demand equation p=D(x). D(x) being the price per unit when x units are demanded. After studying the market trends the company determines the price function that is given by D(x)=

  1. Statistics

    The prize for winning a contest can be chosen from category A or category B. Prizes from category A have a mean of $1000 and a standard deviation of $50. Prizes from category B have a mean of $1000 and a standard deviation of

  2. math

    A market research company conducted a survey to find the level of affluence in a city. They defined the category "affluence" for males earning $100,000 or more annually and for females earning $80,000 or more annually. Out of 267

  3. Math

    Brand A: 20 for $2.50 Brand B: 35 for $3.25 Brand C: 50 for $5.25 Brand D: 100 for $10.00 The school nurse is low on band-aids. She heads to the store and finds 4 brands. Which one is the best buy? You must prove your answer.

  4. statistics

    There are three brands of milk for sale in a supermarket. Let's call them brand A, B, and C. A customer who purchases milk will choose brands A,B, and C with probability 0.6, 0.3, 0.1, respectively. Each day, the toal number of

  1. Economics

    For each of the following products, write a few sentences answering the following questions: • Is price discrimination of any sort feasible? • If price discrimination is feasible, which of these pricing approaches would you

  2. other

    How do the elements of the Web site reflect Nike's target market?

  3. marketing

    Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of Diet Pepsi is sold in England under the brand name of Pepsi MAX. This is an example of which part of the external market

  4. science

    please tell me if you agree with the following: Which Brand of popcorn hs the least amount of unpooped kernels after 3 minutes. Brand 1 has 1 Brand 2 has 15 Brand 3 has 16 Brand 4 has 5 Brand 5 has 25 the answer is Brand 1 BUT is

You can view more similar questions or ask a new question.