What is an niche???
http://dictionary.reference.com/browse/niche
Note the ecology definitions.
An animals role in the environment
A niche refers to a specific segment or subset of a market that caters to a particular group of customers with specific needs and preferences. It represents a distinct area of specialization within a broader market.
To understand the concept of a niche, you can follow these steps:
1. Identify the broader market: Begin by identifying the overall market or industry you are interested in, such as technology, fashion, health, or home decor.
2. Determine specific customer segments: Within that market, look for distinct groups of customers with unique needs, interests, or characteristics. For example, within the health market, you might find segments like fitness enthusiasts, individuals seeking weight loss solutions, or those interested in natural remedies.
3. Identify underserved areas: Analyze these customer segments to spot areas where their needs are not sufficiently met or where there may be limited competition. These gaps or unmet needs represent potential niche markets.
4. Specialize and differentiate: Once you have identified a niche, become specialized in a particular product, service, or expertise that caters to the specific needs of that customer segment. This specialization sets you apart from broader competitors.
5. Tailor marketing and messaging: Develop targeted marketing strategies to reach and engage the identified niche market. Your messaging should resonate with their specific needs, preferences, and language.
Remember, discovering and successfully targeting a niche market requires thorough research, understanding customer needs, and delivering unique value that differentiates your product or service from the competition.