Hi need a help.
Can Production orientation be explained as ths:
for the producers, marketing forces on, which products to produce?
how many products to produce?
how to communicate their offers by which media?
when n where to make them available to buyers??
and for PRODUCT ORIENTATION:
understanding the needs and desires of existing and prospective buyers>
which products they choose,when,how much,at what price and how often?
how they get info about product offers
where they buy products from
how they feel after the purchase and consumption of products.
i got all these in a lecture.Please confirm!!
Yes, you have summarized the concepts of production orientation and product orientation accurately.
Production orientation refers to a business approach in which the primary focus is on the production or manufacturing process. Under this orientation, the producers determine what products to produce, how many products to produce, how to communicate their offers through various media channels, and when and where to make the products available to buyers.
On the other hand, product orientation refers to a business approach that emphasizes understanding the needs and desires of existing and potential buyers. In this orientation, businesses seek to understand which products the buyers choose, when and how often they purchase them, at what price, and how they feel after consuming the products. Additionally, businesses also focus on understanding how buyers gather information about product offers, where they prefer to purchase products from, and their overall satisfaction after the purchase and consumption of products.
So, you have accurately summarized the main points of both orientations based on your lecture.
Based on the information you have provided, it seems like you have summarized the key points of both production orientation and product orientation correctly.
Production orientation can be described as a focus on the producer's perspective, where their main concerns are centered around what products to produce, how many to produce, how to communicate their offers through different media channels, and when and where to make them available to buyers. It highlights the importance of production efficiency, cost reduction, and maximizing output.
On the other hand, product orientation is focused on understanding the needs and desires of existing and prospective buyers. This orientation involves considerations such as which products the buyers choose, when and how often they purchase them, at what price, and how they feel after the purchase and consumption of products. It emphasizes the importance of market research, customer satisfaction, and meeting the specific needs of the target market.
It's great that you were able to capture the main ideas in your lecture. If you have any specific questions or need further clarification, feel free to ask!