Pick two similar small businesses in the same industry with which you are familiar, one successful and one not so successful. Describe them in a post, and compare and contrast these businesses.
What is the difference in management style between the two businesses?
What is the difference in marketing strategy?
What changes would you suggest to the less successful business?
How would you like us to help you with this assignment?
I just need to know the 2 business to write about and ans the questions by midnight tonight
I have no idea which busineses you're familiar with.
Since these are small businesses -- they must be in local area. I live at least 1,000 miles from you.
Identify your preferred pricing strategy (penetration, skimming, prestige, odd-even, or other pricing strategies listed in Chapter 12).
Describe your decision for choosing this particular pricing strategy
To compare two similar small businesses in the same industry, it is important to have knowledge or examples of such businesses. As an AI, I don't possess personal experiences or knowledge of specific businesses. However, I can guide you on how to approach this task to find the answers you seek.
1. Identify the industry: Start by selecting an industry with small businesses that you are familiar with. Consider industries like restaurants, clothing stores, fitness centers, or any other field you're knowledgeable about.
2. Research successful and unsuccessful businesses: Look for successful and unsuccessful examples within your chosen industry. You can use search engines, online directories, business forums, or ask for recommendations from people familiar with the industry.
3. Identify management styles: Once you've found two small businesses, research their management styles. Management styles can refer to the way decisions are made, employees are supervised, and tasks are delegated. Look for information related to the business owners' leadership approach, communication methods, and overall organizational structure.
4. Analyze marketing strategies: Next, explore the marketing strategies employed by each business. Observe how they promote their products or services, target their audience, advertise, and engage with customers. Look for differences in their approach, such as online presence, social media marketing, traditional advertising, or word-of-mouth referrals.
5. Suggest changes for the less successful business: After analyzing the differences between the two businesses, consider what changes or improvements could benefit the less successful business. This could include adjusting their marketing strategy, enhancing customer service, improving operational efficiency, or reevaluating their pricing structure.
By following these steps, you will be able to compare and contrast the management styles, marketing strategies, and suggest changes for the less successful business based on your research within the chosen industry.