Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved August 2, 2011, from ABI/INFORM Global.

While this is an interesting case study, it is a very lengthy and also fairly complex one as well. To this extent, I don’t want you to simply recount the storyline of the article in your response to the requirements. Rather, I want you to locate and critically evaluate the salient issues of business ethics, and analyze them within the context of virtue ethics - and the questions that I have posed for you below.

In a 5-7 page paper (not including your cover page and references), please address the following:

1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to working conditions, worker safety, fairness, attitudes towards the environment, etc.

3) Which of the three normative ethics we've studied - i.e., deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case? Why?

How would you like us to help you with this assignment?

1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to working conditions, worker safety, fairness, attitudes towards the environment, etc.

3) Which of the three normative ethics we've studied - i.e., deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case? Why?

Hamous, from yesterday. Thanks for the Florida hitosry book tip. It looks really good. In the same genre, my favorite Texas historian is J. Frank Dobie.Short bio.James Frank Dobie (September 26, 1888–September 18, 1964) was an American folklorist, writer, and newspaper columnist best known for many books depicting the richness and traditions of life in Texas ranging from Cortez to early Texas raching.He taught in the English department at the University of Texas for many years and was a lecturer on U.S. history at Cambridge during World War II.His creedoI feel no resentment so strongly as that against forces which make men and women afraid to speak out forthrightly. The noblest satisfaction I have is in witnessing the up movement of suppressed individuals and people. I make no pretense to having rid myself of all prejudices, but at times when I have discovered myself freed from certain prejudices, I have felt rare exhilaration.For me, the beautiful resides in the physical, but it is spiritual. I have never heard a sermon as spiritual in either phrase or fact as, “Waters on a starry night are beautiful and free.� No hymn lifts my heart higher than the morning call of the bobwhite or the long fluting cry of sandhill cranes out of the sky at dusk. I have never smelled incense in a church as refining to the spirit as a spring breeze laden with aroma from a field of bluebonnets.Not all hard truths are beautiful, but beauty is truth. It incorporates love and is incorporated by love. It is the goal of all great art. Its presence everywhere makes it free to all. It is not so abstract as justice, but beauty and intellectual freedom and justice, all incorporating truth and goodness, are constant sustainers to my mind and spirit.

) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

To answer this question, you will need to read and analyze the article "Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry" by Sethi, S., Veral, E., Shapiro, H., & Emelianova, O., published in the Journal of Business Ethics.

To find the article, you can follow these steps:

1. Go to a research database like ABI/INFORM Global or any other database that provides access to academic journals.

2. Search for the article title, "Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry," or the author names, Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.

3. Limit the search results to the Journal of Business Ethics.

4. Locate the correct citation for the article, which should include the year, volume, issue, page numbers, and the exact retrieval date.

5. Click on the link provided to access the full text of the article.

Once you have accessed the article, carefully read and analyze its content to understand the case study and the issues of business ethics discussed. Take note of the important details and arguments.

Now, let's move on to addressing the specific requirements of your assignment:

1) Choose three virtues and provide a clear definition of each:

To choose three virtues, consider the concepts discussed in the article and their relevance to business ethics. Some common virtues include:

a) Honesty: Displaying truthfulness, integrity, and transparency in one's actions and communication.

b) Justice: Treating others fairly and equitably, and upholding moral principles of fairness and impartiality.

c) Responsibility: Taking ownership of one's actions and being accountable for their consequences.

Find a reliable secondary source, such as an ethics textbook or scholarly article, and provide a clear definition of each virtue based on that source.

2) Apply each virtue to the case:

Analyze how each virtue could have guided the actions and policies of Mattel Inc. in relation to working conditions, worker safety, fairness, and attitudes towards the environment. Consider how the company may have adhered to or violated these virtues in specific instances mentioned in the article.

Discuss the potential impact of these virtues on the company's decision-making processes and the overall ethical climate within the organization.

3) Evaluate normative ethics:

Evaluate and compare the three normative ethical theories studied - deontological, utilitarian, and virtue ethics - and determine which one is most useful for evaluating the Mattel case.

Explain why you believe the chosen theory is the most appropriate and effective in analyzing the ethical issues in the case. Support your reasoning with arguments and evidence from the article and other relevant sources.

In your paper, be sure to provide an introduction, a clear explanation of each virtue, their application to the case, and a well-supported argument for the chosen normative ethical theory. Include a conclusion summarizing your analysis and findings.

Remember to adhere to the required formatting guidelines for your paper, including the page limit, cover page, and references.

Note: The information provided here is a general guide to help you with your assignment. It is important to read and thoroughly analyze the article to gather the specific details and arguments you need for your paper.