Prepare an 8- to 10-slide PowerPoint® presentation evaluating the rival companies’ business competition strategies.


o Identify the type of business level strategy each firm is using and evaluate its effectiveness. Consider cost leadership, differentiation, focused cost leadership, as well as integrated cost leadership and differentiation.

o Determine the role industry competitive dynamics have in choosing those strategies.

o Reference your readings and at least two other sources, including DataMonitor 360, the Internet, or other properly cited sources.

• Format your paper according to APA standards.

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