The exact price of the product should be mentioned: a. early in the letter, as soon as the offer is first mentioned. b. in the middle of the letter, as soon as benefits are first mentioned. c. in the last fourth of the letter, after the copy makes the reader really want the product. d. only on the reply coupon, since by then the reader will have definitely decided to make a purchase and the price will no longer be an issue. im saying that it is b.
You're probably right.
im choosing between b or c. costs are generally mentioned near the end of the body and are connected to specific benefits. c. shows generally, the price is not mentioned until the last fourth of the message, after the content makes the audience want the product. according to my book i think c would be the better option.
I still prefer b, but if your book advocates c, then I guess that should be your answer.
The correct answer to the question is option c. The exact price of the product should be mentioned in the last fourth of the letter, after the copy makes the reader really want the product.
To arrive at this answer, let's break down the options and understand why each of them may or may not be correct:
Option a. Early in the letter, as soon as the offer is first mentioned:
This option might not be the best choice because mentioning the price early on may not allow the reader to fully grasp the value and benefits of the product before making a judgment based solely on the price.
Option b. In the middle of the letter, as soon as benefits are first mentioned:
While it's good to mention the benefits of the product, it may be premature to mention the price at this point. The reader needs to be convinced of the product's value before considering the price.
Option c. In the last fourth of the letter, after the copy makes the reader really want the product:
This option is correct because it allows the copy to build up the desire for the product before revealing the price. By this point, the reader has become more invested in the product and is more likely to consider the price as a minor factor compared to the benefits.
Option d. Only on the reply coupon, since by then the reader will have definitely decided to make a purchase and the price will no longer be an issue:
This option assumes that the reader has already decided to purchase the product before seeing the price. However, mentioning the price earlier in the letter can help build interest and convince the reader to make a purchase.
Therefore, the best answer is option c. In the last fourth of the letter, after the copy makes the reader really want the product.