One of the reasons that certain advertisements are successful is because viewers want to behave like those they observe. What is the general term that psychologists use to describe this type of behavior?
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The general term that psychologists use to describe the type of behavior where individuals want to mimic or behave like those they observe is called "Social Modeling" or "Social Learning Theory". Social modeling refers to the process in which individuals observe the actions, behaviors, and attitudes of others, known as models, and then imitate or learn from them. This behavior can be influenced by various factors, including advertising, where people may see characters in ads behaving in certain ways and then desire to emulate those behaviors themselves.
To find this answer, you can start by searching for the term "psychological term for imitating others' behavior" or "psychological term for behavior influenced by observation." This should lead to resources that discuss the concept of social modeling or social learning theory.