I need to write a paragraph on Identifying the demographics and characteristics of my customer( or consumer). What the customer needs will my product attempt to meet?
My product or business is a shoe company that sells for all ages and all shoes sizes. They are inexpensive and are all the latest trends.
Please help me. If you can write a sample one to help me get off on the right foot that would be wonderful.
This site gives you a step by step analysis of how to do this.
http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_2000.htm
To identify the demographics and characteristics of your customers, you need to conduct market research and analysis. Start by defining the target audience for your shoe company. Given that you sell shoes for all ages and all shoe sizes, your potential customers would include various age groups and individuals with different shoe preferences. Consider researching the current market trends and preferences in different age groups, as well as the purchasing power and habits of your potential customers. Additionally, explore the geographical locations where your target audience resides to make informed decisions about distribution and marketing strategies.
To determine what needs your product will attempt to meet, you can start by analyzing the current demand and gaps in the shoe market. Look for common problems or challenges that customers face when it comes to finding affordable and trendy shoes. By offering inexpensive yet fashionable footwear options, your product aims to fulfill the desire for fashionable shoes without breaking the bank. Consider the importance of comfort, durability, and style in your customers' preferences and focus on meeting those needs in your shoe collection.
Remember that understanding your customers and their needs is an ongoing process. Stay updated on market trends, customer feedback, and competitors' offerings to adjust your product offerings to meet evolving demands. Market research tools, surveys, and customer feedback can be valuable resources to continually refine your understanding of your target audience and their needs.