When writing informative and positive messages, you should include reader benefits when:

A. the reader's attitude toward the information doesn't matter.

B. you are presenting policies.

C. Stressing benefits may make the reader sound selfish.

D. you are presenting factual information only.

I'll be glad to discuss your answer with you.

That's a possible answer, but I prefer B. The purpose of this message is to present policies and get the recipients to accept them.

The correct answer is B. When you are presenting policies, you should include reader benefits.

To determine which option accurately addresses the question, let's go through each choice:

A. The reader's attitude toward the information doesn't matter.
Including reader benefits is important regardless of the reader's attitude towards the information. Providing benefits helps to engage the reader and demonstrate how they can personally benefit from the message.

B. You are presenting policies.
When presenting policies, it is still beneficial to include reader benefits. Explaining how the policies will positively impact the reader can help them understand the value and importance of the policies being presented.

C. Stressing benefits may make the reader sound selfish.
While it is essential to strike a balance and avoid excessive self-interest, highlighting reader benefits does not necessarily make the reader sound selfish. It is important to focus on the positive outcomes that readers can expect from the information provided.

D. You are presenting factual information only.
Even when presenting factual information, it can be beneficial to include reader benefits. This helps to convey the relevance and importance of the facts, showing how they can be advantageous or meaningful to the reader.

Based on these considerations, the correct answer is B. You should include reader benefits when presenting policies. However, it's important to note that including reader benefits can also be advantageous in the other scenarios mentioned.