In our business class, we have to come up with a business and make it different from other competitor. My business is desktop publishing ( Creating brochures , advertisement, newspaper, and business card) and I can't think of way to make the business unique. The only thing I can think of is On-Time deliver or refund, and the design on the item are created based on customer desire. Can anyone tell me some stuff to make the business different? Thanks
Certainly! Here are a few ways you can make your desktop publishing business unique and stand out from competitors:
1. Specialize in a niche market: Instead of offering a general desktop publishing service, focus on a specific industry or target audience. For example, you could specialize in creating brochures and advertisements specifically for the hospitality sector or for eco-friendly businesses.
2. Offer value-added services: In addition to the usual desktop publishing services, think about what additional services you can provide to make your business more attractive. This could include offering copywriting or translation services, providing stock photography options, or offering printing and delivery as part of your package.
3. Emphasize exceptional customer service: Excellent customer service can set you apart from competitors. Ensure you are responsive, offer a personalized experience, and go the extra mile to meet customer needs. You could also consider offering a customer loyalty program or referral incentives to encourage repeat business.
4. Stay up to date with design trends: Continuously educate yourself and your team on the latest design trends, software, and techniques. This will enable you to offer cutting-edge designs and stay ahead of your competition.
5. Showcase your portfolio: Create an impressive portfolio that showcases your best work across different industries and mediums. This allows potential clients to see your capabilities and the quality of your work.
6. Collaborate with other businesses: Seek collaboration opportunities with complementary businesses, such as graphic designers, web developers, or marketing agencies. By offering bundled services, you can provide clients with a comprehensive solution for their design and marketing needs.
7. Incorporate sustainability practices: Differentiate your business by focusing on sustainable and eco-friendly practices. Use environmentally friendly materials, offer digital options when possible, and communicate your commitment to sustainability to attract environmentally conscious clients.
Remember, the key is to find a unique selling proposition (USP) that resonates with your target market. Identify what makes your business different, communicate it effectively, and consistently deliver on your promises to build a strong brand reputation.