Why would a company use an undifferentiated targeting strategy?

____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them.
____b. The undifferentiated strategy requires less time and fewer resources.
____c. The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
____d. The undifferentiated strategy is expensive to implement but tends to produce the most sales.
Is C correct answer?thank you

I agree.

Yes, option C is the correct answer. A company would use an undifferentiated targeting strategy when the needs of individual consumers in the target market for a specific product are similar. This means that the organization can satisfy most customers with a single marketing mix. By offering a standardized product and marketing approach, the company can save time and resources, as mentioned in option C.