Logo of L'Oreal is L'Oreal. Does it have a trademark?
Is the slogan for this product - "Because you're worth it"
And does L'Oreal mean anything? I have to answer the question that how do the logo, brand name, and slogan create the brand image?
The Slogan is really powerful. It will make any girl want to just go and grab the product.
http://dictionary.reference.com/browse/loreal
Interesting definition!!
Whatever L'Oreal originally meant has been lost. We don't know.
http://en.allexperts.com/q/French-Language-1800/2010/10/Meaning-Tranlation-letter-L.htm
So the Definition is saying that it uses animal products to attract animal lovers????
Okay that's alright. Can any of you look at my answer and tell me how the slogan, and logo create the brand image?
No, not animal products!!
"Of or pertaining to the lore; -- said of certain feathers of birds, scales of reptiles, etc."
Feathers and scales are the coverings of animals (birds and reptiles) and they're considered beautiful
Oh, sorry, misread the definition. Wow that is so true. Especially the feathers.
The slogan I checked out again, and I believe they have changed it from ...
"Because you're worth it" TO "Because we're worth it"
But how has this created a stronger effect on people? The first one sounds better doesn't it?
"We" is a more inclusive word than "you" or "I."
Because the French are so precise, "loreal" would not satisfy them. It would have to be L'Oréal, with the accent. In the "dictionnaire de l'Académie française" which decides what IS French and what is NOT, there is no definition. Perhaps it is based on the word "l'or" which is gold. if "you are worth it" which WAS the original slogan the most precious thing is "gold." That is just my personal guess!
Sra (aka Mme)
P.S. Because L'Oréal was founded in 1909, the question might be: "Who stole from whom?" Perhaps the Beatles stole it from L'Oréal!
Sra (aka Mme)
To determine if L'Oreal has a trademark, you can search the relevant trademark databases. One such database is the United States Patent and Trademark Office (USPTO). By visiting their website and conducting a search for L'Oreal, you can find information about any registered trademarks associated with the brand.
Regarding the slogan, "Because you're worth it," yes, it is indeed the slogan for L'Oreal. It is a well-known and recognizable phrase that has been used by the company to promote its products for many years.
As for the meaning of L'Oreal, it is a combination of the founder's last name, "Liliane Bettencourt," and the French word "or," meaning gold. Therefore, "L'Oreal" can be seen as a play on words, suggesting the brand's association with beauty, luxury, and prestige.
In terms of how the logo, brand name, and slogan create the brand image, let's break it down:
1. Logo: The logo of L'Oreal consists of the brand name in a distinctive font. It is simple yet elegant, representing the brand's sophistication and professionalism. The color scheme of gold and black further reinforces the brand's association with luxury and glamour.
2. Brand Name: The name L'Oreal itself has a high-end and international sound to it. It evokes notions of beauty, quality, and prestige. The combination of Liliane Bettencourt's name with the word "or" adds a personal touch and implies that the brand is created by an expert in the field of beauty.
3. Slogan: "Because you're worth it" is a powerful slogan that taps into the emotions and self-worth of consumers. It conveys the message that using L'Oreal products is a form of self-care and a way to pamper oneself. By using this slogan, L'Oreal creates a connection with its target audience and makes them feel that they deserve the best.
Taken together, the logo, brand name, and slogan of L'Oreal collectively create a brand image that is associated with luxury, expertise, and self-worth. This image appeals to consumers who desire high-quality beauty products and want to feel empowered and valued.