How do the components of Adidas create the product image?
The components are the Logo—which is the 3 stripes, is there a trademark for Adidas? The other component is the slogan which is—Impossible is nothing. The Brand name which is Adidas is also a component of Adidas. How do these components create the brand image?
Don't these symbols plant these ideas in the minds of potential customers: speed, invincibility, importance?
This site may help you.
http://en.wikipedia.org/wiki/Brand
Adidas does Ads on TV And sponsers sport starts which enourages others to go and purchase this brand. More ideas?
The components of Adidas, including the logo, slogan, and brand name, play a significant role in creating the brand image. Here's how each component contributes:
1. Logo: The Adidas logo, commonly known as the "three stripes," is one of the most recognizable logos in the world. The logo symbolizes the brand's strength, innovation, and athleticism. It is a visual representation that instantly connects consumers to Adidas and its iconic products.
To determine if there is a trademark for Adidas, you can follow these steps:
- Visit the website of the United States Patent and Trademark Office (USPTO) at www.uspto.gov.
- Use the "Search Trademarks" feature provided on the website.
- Enter the keyword "Adidas" in the search bar and select the appropriate category (such as Clothing or Footwear).
- The search results will provide information on any existing trademarks registered under the name "Adidas," including details about its ownership and status.
2. Slogan: "Impossible is nothing" is Adidas' slogan. This powerful and motivational phrase communicates the brand's core values of determination, perseverance, and pushing boundaries. The slogan inspires and resonates with consumers, creating an emotional connection and reinforcing the idea that Adidas helps individuals overcome challenges and achieve greatness.
3. Brand Name: The brand name itself, "Adidas," is an essential component of the brand image. It has become synonymous with high-quality sportswear and athletic performance. Over the years, Adidas has established a strong reputation for producing innovative and stylish products, gaining the trust and loyalty of consumers worldwide.
Collectively, these components work together to shape and reinforce the brand image of Adidas. The logo instantly identifies the brand, the slogan inspires and motivates consumers, and the brand name represents the history and quality associated with Adidas. Through consistency and effective marketing, these components help establish a unique and positive perception of the brand in the minds of consumers.