Explain how signs matter in the study of communication. What are they made up

of and to what do they refer? What role do “codes” play in this “science of signs?”
Support your discussion with examples drawn from your perceptions and/or
experience.

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It depends on how you are defining "signs." In communication, signs are often defined as unintentional communications, such as a blush is often a sign of embarrassment.

We each have our own "code book," which leads us to interpret the words and actions of others. The more similar our background, the more our code books are alike. However, no two code books are identical, so errors are likely to occur.

Your examples will reflect your own "code book."

I hope this helps. Thanks for asking.

In the study of communication, signs are a fundamental concept that helps us understand how we convey and interpret messages. Signs are made up of two components: signifiers and signifieds. The signifier is the physical form of the sign, such as a word, image, sound, or gesture. The signified, on the other hand, is the concept or meaning associated with the signifier.

For example, consider the word "cat." The written or spoken word "cat" is the signifier, while the furry, four-legged animal with whiskers and a tail is the signified. When someone says or writes the word "cat," we understand that they are referring to the animal, thanks to our shared knowledge of the signified.

In this context, codes play a vital role in the science of signs. Codes are systems of rules or conventions that allow us to interpret and create signs. They provide a framework for understanding the relationship between signifiers and signifieds. Without codes, communication would be highly chaotic and difficult to understand.

One example of a code in communication is language. In spoken or written language, specific sounds or symbols represent certain concepts or objects. For instance, the word "tree" represents a tall, woody plant with branches and leaves. The English language uses a code where words are the signifiers and their meanings are the signifieds.

Another example of codes is non-verbal communication. Facial expressions, gestures, and body language all have specific meanings in various cultures. For example, a smile can signify happiness or friendliness, while a frown can indicate sadness or disapproval. These non-verbal codes allow us to communicate without relying solely on words.

In summary, signs are essential in the study of communication as they enable us to convey and interpret messages. They are made up of signifiers (the physical form) and signifieds (the associated meaning). Codes provide the rules and conventions that allow us to understand signs and the meaning they convey. Through language and non-verbal communication, we utilize signs and codes to communicate effectively.