MKTG205-1101B-07 Principles of Marketing
Assignment Name: Unit 5 Individual Project
Deliverable Length: 2-3 pages
Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:
Describe the main line of business of the company
Names four of the countries in which the company operates
Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
competition
target market
product strategy
distribution strategy
communication strategy
pricing strategy
Describes any differences observed in the implementation of this concept, from one country to another
To complete this assignment, you will need to follow these steps:
1. Select a global company in the service industry: Choose a company that operates globally and is in the service industry. Examples of global service companies include McDonald's, Coca-Cola, Apple, or Uber.
2. Research the company's main line of business: Find out what the company primarily does and what services it offers. For example, McDonald's is primarily known for its fast-food restaurants and services.
3. Identify four countries where the company operates: Find out in which countries the company has a presence. Look for information on the company's website, annual reports, or news articles. For example, McDonald's operates in countries like the United States, China, Germany, and France.
4. Analyze the implementation of the 4P's marketing mix concept by the company: The 4P's marketing mix concept includes product, price, place (distribution), and promotion. Research and write about how the company implements each of these elements in its marketing strategy.
- Competition: Describe how the company positions itself in the market and its main competitors in each country.
- Target market: Explain the specific target market the company focuses on in each country.
- Product strategy: Discuss the company's approach to product development and how it adapts its products for different markets.
- Distribution strategy: Describe how the company distributes its products or services in each country and any differences observed.
- Communication strategy: Explain how the company communicates with its target market through advertising, promotion, social media, etc.
- Pricing strategy: Discuss the company's pricing strategy, including any variations in pricing across different countries.
5. Describe any differences observed in the implementation of the 4P's marketing mix concept: Analyze and compare the company's approach to the marketing mix concept in different countries. Explain any variations or adaptations made by the company to suit local markets.
6. Write your APA paper: Organize your findings and information into a coherent paper following the APA format. The paper should have an introduction, body paragraphs discussing each point, and a conclusion summarizing the main findings.
Remember to cite your sources properly using APA format throughout the paper and include a reference page at the end.
By following these steps, you should be able to complete your assignment successfully. Good luck!