which of the following is NOT one of the three steps to take when audience benefits are hard to identify or develop
What are your choices?
Lisa, check your 3-23-11,4:22am post.
To determine which of the following is NOT one of the three steps to take when audience benefits are hard to identify or develop, we first need to identify the three steps:
1. Conduct audience research: This step involves gathering information about your target audience, their needs, interests, and preferences. By understanding your audience better, you can identify the benefits that would resonate with them.
2. Analyze competitors and market trends: This step involves examining what your competitors are offering and researching current market trends. By doing so, you can get insights into what benefits are typically provided in your industry and identify potential gaps or opportunities.
Now, let's look at the options you provided and figure out which one is NOT one of the three steps:
Option A: Develop a strategic marketing plan – This is a broad recommendation that encompasses various aspects of marketing planning. While developing a strategic marketing plan is generally an important step, it is not specifically mentioned as one of the three steps related to identifying or developing audience benefits. Therefore, Option A may be the correct answer.
Option B: Seek feedback from existing customers – This step can be valuable in understanding the needs and preferences of your current customers. By gathering feedback, you can identify ways to enhance existing benefits or develop new ones. This aligns with the first step, which is conducting audience research. Therefore, Option B is not the correct answer.
Option C: Conduct a cost-benefit analysis – Although conducting a cost-benefit analysis is not explicitly mentioned as one of the three steps, it could be considered as part of the overall process of identifying and developing audience benefits. By assessing the costs and potential benefits of different strategies, you can make informed decisions. Therefore, Option C is not the correct answer.
Based on this analysis, it seems that Option A, "Develop a strategic marketing plan," is NOT one of the three steps to take when audience benefits are hard to identify or develop.