marketing

Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully

  1. 0
  2. 0
asked by shantay
  1. I would explore the "value added" idea. As it's stated in the assignment, it means absolutely nothing because whatever "value" is being added is not clear. You have to know what that "value" is before you can determine how it falls with the other two in making some determination.

    posted by Writeacher

Respond to this Question

First Name

Your Response

Similar Questions

  1. marketing

    You are the national sales manager of an industrial packaging equipment manager. Four sales people (assigned to each geographic area) report to you. Discuss the various evaluation tools you would employ to assess their performance
  2. math

    The sales team at an electronics store sold 48 computers last month. The manager at the store wants to encourage the sales team to sell more computers and is going to give all the sales team members a bonus if the number of
  3. accounting

    Shower Sales Ltd sells plumbing fittings in a rapidly developing area. Its sales in June are $500 000. From recent experience, the manager can confidently predict that sales will increase 10% each month cumulatively. 10% of sales
  4. human resources

    As a manager, you are in charge of making the staffing decisions to handle this new project. You will have to assess the skills and competencies of your current 20-person team in terms of the demands of the new project. Since none
  5. HR

    Self-managing teams are likely to be more efficient if the A. team members can perform different skills associated with various tasks. B. demand for a particular activity remains the same for the entire duration of the project. C.
  6. statistics

    A manager wishes to determine the relationship between the number of miles (in hundreds of miles) the manager's sales representatives travel per month and the amount of sales (in thousands of dollars) per month. Find the equation
  7. com 140

    As a project manager, you are looking forward to completing your current project and then taking a European vacation with your bonus money. Shortly before bonuses are expected, however, you realize your team just missed reaching
  8. office management

    a problem solving team is often refered to as a a.manager-assisted team c.quality control group d.cross functional team my answer is c
  9. college algebra

    You apply for a job selling diet marshmallows because an ad says that the average company employee earns $50,000 a year. Later you discover that the company has a president, a sales manager, and 30 salespeople; you also learn that
  10. human resource

    You are the human resources professional for an independent software development firm with 50 employees (annual sales $50,000,000) in the metro Detroit area. Your task is to conduct a cost/benefit analysis to various options for

More Similar Questions