A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it. •Write a mini-marketing PowerPoint presentation plan that addresses the launch of the site and the maintenance campaign.
•Discuss the plan to decide what steps need to be taken.
The part I need help with is brand and identity. I need to create 2 slides identifying the advantages and disadvantages of keeping the existing name or creating a new one. I have tried researching this but am coming up short. Do you have any idea where I can find this kind of information? I can write my own work I just don't know where to look. The book I have for class doesn't cover this a lot.
When it comes to deciding whether to keep the existing name or create a new one for your e-business, it is essential to consider the advantages and disadvantages of each option. While I can provide some guidance on the topic, it is always a good idea to consult additional sources to gather more information and insights. Here are a few suggestions on where you can look for information:
1. Market Research Reports: Look for specific market research reports related to e-commerce and branding in your industry. These reports often provide valuable insights into consumer preferences, market trends, and the impact of branding on customer perception and loyalty. Some reputable market research firms include Statista, IBISWorld, and Mintel.
2. Case Studies: Analyzing case studies of other businesses in the collectible china and plates industry or similar industries can provide you with real-life examples of the advantages and disadvantages of keeping an existing name or creating a new one. You can search for case studies through academic journals, business publications, or websites dedicated to marketing and branding, such as Harvard Business Review or MarketingProfs.
3. Academic Research: Academic publications, such as scholarly articles and journals related to marketing and branding, can offer in-depth insights into the subject matter. Databases like JSTOR, Google Scholar, or your university's library resources should provide access to relevant research articles. Try searching for keywords like "branding," "brand identity," "e-commerce," and "naming strategy" to find relevant studies.
4. Marketing and Branding Blogs: Many marketing and branding experts share their knowledge and insights through blogs and online platforms. Websites like HubSpot, Neil Patel, and Moz provide marketing guides and articles that cover various aspects of branding, including naming strategies and the impact of brand identity. These resources can offer practical advice and best practices based on real-life experiences.
Remember to critically evaluate the information you find, considering the reliability and credibility of the sources. Additionally, try to gather a range of perspectives to ensure a comprehensive understanding of the advantages and disadvantages of each option in your specific industry and business scenario.