Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the library, the Internet, and any other resources to research competitors and prepare a presentation.
Here are the questions to address for each of the companies you selected. Answer each question for at least 3 companies you find:
•What market segments seem to be targeted by the company?
•What are the most important customer benefits stressed?
•How does the company attempt to connect (develop a relationship) with its customers?
•What is the company's chief strategic advantage over its competitors?
•What features should your company build into its Web site that would rival the competitor's site?
Your assignment should consist of 8-12 PowerPoint slides with 250 words of speaker notes per slide.
How would you like us to help you with this question?
Please will you help me with this assignment? It is due on Friday the 20th of May 2011. Thank you very much
Loretta Marshall
To effectively research and gather information about your company's major competitors' Internet marketing strategies, you can follow these steps:
1. Start with a list of competitors: Identify the top competitors in your industry or market niche. You can find this information by conducting a simple Google search or by referring to industry reports, directories, or business intelligence platforms.
2. Explore their websites and online presence: Visit the websites of each competitor to analyze their online marketing strategies. Look for information about their target market segments, customer benefits, methods of customer connection, and differentiating factors.
3. Analyze their social media presence: Examine their social media accounts (e.g., Facebook, Twitter, LinkedIn, Instagram) to understand how they engage with their target audience, the type of content they share, and the level of customer interaction.
4. Monitor their email marketing campaigns: If applicable, subscribe to their newsletters or mailing lists to receive insights on their email marketing strategies. Observe the frequency, content, and personalization of their emails to understand how they connect with their customers.
5. Research their SEO and content marketing efforts: Use tools like SEMrush, Ahrefs, or Moz to analyze their search engine optimization (SEO) tactics and content marketing strategies. This will help you understand how they rank in search results and the type of content they create to attract and engage their target audience.
6. Check for online advertising efforts: Look for their display ads, search ads, and other forms of online advertising. Google Ads, Facebook Ads Library, and AdBeat are useful tools to explore their advertising campaigns.
7. Study their customer reviews and feedback: Check online review platforms (e.g., Yelp, Trustpilot, Google reviews) or industry-specific forums to gather insights on what customers appreciate or complain about regarding your competitors' products or services.
8. Create a presentation: Organize the gathered information into a detailed PowerPoint presentation. Each slide should address specific questions for at least three competitors. Include visually appealing graphics, charts, and data-driven insights where possible.
9. Speaker notes: Write informative speaker notes to accompany each slide. The speaker notes should provide in-depth explanations, analysis, and recommendations based on the research conducted.
10. Finalize and deliver the presentation: Review the presentation, ensuring it is cohesive, well-structured, and delivers the necessary information. Practice delivering the presentation to ensure a confident and engaging delivery to your manager and other stakeholders.
Remember, this process is a general guideline and may vary based on your specific industry and competitors. Regularly reassess and update your research to stay informed about evolving competitor strategies.