A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of what?
What are your choices?
The choices are Price, product, place, or promotion... if you have any ideas please help?!
thanks
A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of "place" or "distribution." The marketing mix, also known as the 4Ps of marketing, includes product, price, promotion, and place. Place refers to how a company gets its products or services to its target customers.
To determine which marketing mix variable these decisions fall under, you can follow these steps:
1. Identify the elements of the marketing mix: The marketing mix consists of product, price, promotion, and place. These variables help organizations create and market their products or services effectively.
2. Assess the relevance of each variable: Consider each marketing mix variable and evaluate its relevance to the decisions you mentioned. Ask yourself which variable aligns more closely with channel type, market exposure, and kinds of intermediaries.
3. Analyze the nature of the decisions: Consider the nature of the decisions being made. Are they related to the product itself, its pricing, promotional activities, or the distribution and placement of the product in the market?
In the case of channel type, market exposure, and kinds of intermediaries, these decisions are directly related to the distribution and placement of the product. Therefore, they fall under the place or distribution variable of the marketing mix.