1. Good writing costs companies money and these costs increase significantly if the communication is ineffective. Which of the following pairs would NOT be two additional costs to the company if written communication is poor?
Paper and wasted time
Postage and legal problems
Computers and software
Lost goodwill and document cycling
2. With increased market globalization, intercultural competence:
becomes less of a challenge
is aided significantly by advanced technologies such as faxes, overnight delivery and e-mail
reduces the chances of interacting with people who speak another language
is becoming less and less important
3. Many companies have found that family-friendly policies:
are good recruiting tools, but often result in relocation failures.
are one of the six leading reasons that new managers fail.
have given employees with children higher overall compensation levels.
produce clear gains in productivity and customer service.
4. You are a technical writer in a large company who is working on a training manual to help new users learn the company's computer system. Employees will use your manual in training seminars taught by your company's trainers. The manual will also serve as an on-the-job reference later. Both of the system analysts who designed the computer system and the trainers will comment on your draft. The trainers would be classified as what kind of audience for your manual?
Watchdog
Gatekeeper
Primary
Secondary
5. The primary audience for your message is made up of:
decision makers or opinion molders in an organization.
everyone who receives it.
individuals with the highest status in an organization.
people who represent the opinions or attitudes of the majority.
6. Who is the primary audience for a company that cans and markets pet food?
Suppliers of the food products
Veterinarians and animal hospitals
Pet owners
Dogs and cats
7. When preparing a message for a large, diverse audience, you must:
request audience participation.
include multiple visual aids.
look for common denominators that tie members of the group together.
compose an e-mail informing the audience of your timeline.
8. Which audience has political, social or economic power, pays close attention to the transaction between you and the primary audience and may base future actions on its evaluation of your message?
Auxillary audience
Watchdog audience
Gatekeeper
Secondary audience
9. When an audience feels your message is unimportant to them, you should:
use threatening language to show the seriousness of the matter.
make any action requested as easy as possible to accomplish.
avoid imposing deadlines for action.
make the message long and detailed so perhaps something will catch their attention.
10. Providing an audience with some background information on a topic before delivering the main message is an example of responding to which audience analysis question?
What positive aspects can you emphasize?
How will the audience use the document?
How will the audience initially react to the message?
How much information does the audience need?
My goodness! You forgot to post YOUR answers!
We'll be glad to check them for you.
1.A
2.A
3.C
4.D
5.C
6.C
7.C
8.A
9.C
10.B
I don't know if these are correct but if you could possibly help me by evaluating them I would appreciate it! :)
I don't know the answers to 4, 5, 8, and 10.
But I do believe that your answers for 1, 2, 3, and 9 are wrong. I'm sure that your answers for 6 and 7 are correct.
If an audience is opposed to what you have to say or resistant to a charge you are suggesting, a good approach is to:
#5 is a.
11) Which audience has political, social, or economic power; pays close attention to the transaction between you and the primary audience; and may base future actions on its evaluation of your message?
A. Auxiliary audience
B. Watchdog audience
C. Gatekeeper
D. Secondary audience
#11 B
8. D
1. The pair that would NOT be two additional costs to the company if written communication is poor is "Computers and software". To arrive at this answer, we need to understand that good writing is crucial for effective communication within a company. Poor communication can result in wasted time and resources, legal problems, and loss of goodwill. Therefore, the correct pair that does not contribute to additional costs due to poor communication is "Computers and software".
2. With increased market globalization, intercultural competence does not become less of a challenge. The correct answer is "is aided significantly by advanced technologies such as faxes, overnight delivery and e-mail". To answer this question correctly, we need to understand that globalization brings people from different cultures together and that intercultural competence becomes more important. Advanced technologies like faxes, overnight delivery, and e-mail facilitate communication across cultures, making intercultural competence easier to achieve.
3. Many companies have found that family-friendly policies produce clear gains in productivity and customer service. To arrive at this answer, we must understand that family-friendly policies, such as flexible work hours or parental leave, can help improve employee morale and work-life balance. This, in turn, leads to higher productivity and better customer service.
4. In this scenario, the trainers would be classified as the "Primary" audience for the training manual. To determine this, we need to understand that the manual is primarily intended for new users who will be attending training seminars conducted by the company's trainers. Therefore, the trainers themselves are part of the primary audience for the manual.
5. The primary audience for your message is made up of "decision makers or opinion molders in an organization". To determine this, we need to understand that the primary audience consists of individuals who have the power to make decisions or influence others' opinions within an organization. They are the key stakeholders for the message being delivered.
6. The primary audience for a company that cans and markets pet food would be "Pet owners". To determine this, we need to understand that pet owners are the target customers for the company's pet food products. They are the primary audience because they are the ones who will purchase and use the product.
7. When preparing a message for a large, diverse audience, you must "look for common denominators that tie members of the group together". To answer this question correctly, we need to understand that a large, diverse audience may have different backgrounds and interests. To effectively communicate with such an audience, it is important to find common ground or shared interests that can engage and resonate with the entire group.
8. The audience that has political, social, or economic power and pays close attention to the transaction between you and the primary audience is the "Secondary audience". To determine this, we need to understand that the secondary audience has influence over the primary audience's opinion and future actions. They evaluate your message and can affect the outcomes or decisions made by the primary audience.
9. When an audience feels your message is unimportant to them, you should "make any action requested as easy as possible to accomplish". To answer this question correctly, we need to understand that if the audience perceives the message as unimportant, we should make it as convenient and effortless as possible for them to take the desired action. This increases the chances of engagement and compliance.
10. Providing an audience with some background information on a topic before delivering the main message is an example of responding to the audience analysis question "How much information does the audience need?". To arrive at this answer, we need to understand that providing background information helps to ensure that the audience has the necessary context and knowledge to understand and appreciate the main message. This addresses the audience's information needs.