The question I must answer is:How has the management of your organization been influenced by external and internal factors?
I am not sure if I am understanding the meaning of external and internal factors in a organization. Can you help me with these terms?
External factors are all of those influences that come from outside the organization -- competitors, government regulations, overall economy, etc.
Internal factors are all of those that come from within the company -- management, sales force, other employees, physical plant, etc.