Which of the following statements best describes the modern view of marketing?

What statements?

Evidently you haven't returned in almost 12 hours to find a response.

To determine which statement best describes the modern view of marketing, we would need to understand the current principles and practices of marketing. The modern view of marketing can be described in the following statement:

"Marketing is a customer-centric approach that focuses on creating value, building relationships, and delivering customer satisfaction through the exchange of offerings."

To arrive at this conclusion, we should consider a few key points:

1. Customer-Centric Approach: Modern marketing emphasizes understanding customer needs, preferences, and behaviors. It involves conducting market research and segmentation to target specific customer groups effectively.

2. Value Creation: Marketers strive to create value by offering products, services, or experiences that meet customer needs and solve their problems. This value can be both functional (meeting basic requirements) and emotional (addressing aspirations and desires).

3. Relationship Building: Modern marketing aims to build long-term relationships with customers, fostering loyalty and repeat business. This involves engaging with customers through various channels, such as social media, email marketing, and personalized communication.

4. Customer Satisfaction: The ultimate goal of marketing is to deliver customer satisfaction by meeting or exceeding customer expectations. This includes providing superior customer service, addressing complaints, and continuously improving products or services.

By understanding these principles, we can determine that the statement about marketing being customer-centric, focusing on value creation, relationship building, and satisfying customer needs is the best description of the modern view of marketing.