Wal-Mart Taking on the World Minicase
Thank you Ms Sue.
Now I need to find:
Some statistics in regard to GNP and future growth potential for expanding Wal-Mart into India.
What are the Government and Public Attitudes about American Products?
Promotional Methods specific to India
Thank you.
To find statistics about GNP and future growth potential for expanding Wal-Mart into India, you can follow these steps:
1. Start by searching for official sources that provide data on India's GNP (Gross National Product). One such source is the Reserve Bank of India (RBI) website: https://www.rbi.org.in/. You can navigate to their Research and Statistics section to find information on India's economic indicators.
2. Look for reports or publications released by reputable organizations such as the International Monetary Fund (IMF), World Bank, or the Ministry of Statistics and Programme Implementation (MOSPI) in India. These organizations often publish reports on a country's economic performance, including GNP figures and growth potential.
3. Utilize economic databases and research platforms such as World Bank's World Development Indicators or the United Nations' Data website. These platforms offer a wealth of information on global economic data, including indicators related to GNP and growth potential.
Once you have collected the necessary statistics on GNP and future growth potential, you can then explore government and public attitudes about American products in India. To do so, consider the following steps:
1. Start by visiting the official websites of the Government of India, particularly the Ministry of Commerce and Industry (http://commerce.gov.in/) or the Department for Promotion of Industry and Internal Trade (https://dpiit.gov.in/). These sources often release policy statements, reports, or studies related to trade, investment, and public attitudes toward foreign products.
2. Search for market research reports, analysis, or surveys conducted by organizations specializing in consumer behavior, public opinion, or international trade. Examples of such organizations include Euromonitor International, Nielsen, or Pew Research Center. These reports often provide insights into consumer preferences, brand perception, and attitudes toward products from various countries.
3. Consider looking for news articles, opinion pieces, or blogs that discuss public sentiments towards American products in India. This can be done through search engines, news aggregation websites, or social media platforms, where you can find firsthand accounts or discussions on this topic.
Lastly, to find promotional methods specific to India, you can follow these steps:
1. Research and understand the target audience in India: Study the demographics, cultural norms, and consumer behavior in India to gain insights into the people you want to reach with your promotional efforts.
2. Consult marketing research reports or market entry guides by global consulting firms or specialized market research companies. These reports often provide valuable information on effective promotional methods, advertising channels, and strategies that resonate with Indian consumers.
3. Examine successful case studies of multinational companies that have already entered the Indian market and achieved significant traction. Companies like Coca-Cola, McDonald's, or Unilever have successfully implemented promotional campaigns in India. Analyze their strategies and adapt those that align with your brand and market objectives.
4. Engage with local marketing experts or agencies: Seek consultation from marketing firms or professionals specializing in the Indian market. These experts can provide customized advice and expertise in tailoring promotional methods to suit the Indian context.
Remember to cross-reference information from multiple sources to ensure accuracy and explore different perspectives.