The ____ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.
a)People
b) product
c) place
d) promotion
c: place
The correct answer is c) place.
To determine the right answer, we need to understand the concept of the marketing mix. The marketing mix is a combination of four elements that are essential for a company to successfully promote and sell its products or services. These elements are known as the 4Ps: product, price, place, and promotion.
In this case, the question is asking about the area of the marketing mix concerned with decisions about getting the right product to the target market when and where it is wanted. This aspect focuses on the distribution channels, logistics, and overall strategy for making products available to customers.
To arrive at the correct answer, we can rule out the other options:
a) People: People refers to the individuals involved in the marketing process, such as customers, employees, and stakeholders. While people are important, they are not the specific area of the marketing mix concerned with the distribution of products.
b) Product: Product refers to the goods or services a company offers to customers. While having the right product is important, it is not specifically related to decisions about getting the product to the target market.
d) Promotion: Promotion deals with the communication and marketing activities used to promote a product to the target market. While promotion is an integral part of the marketing mix, it does not specifically address the distribution aspect.
Therefore, the correct answer is c) place, which focuses on decisions about getting the right product to the target market when and where it is wanted.