Select a purchase you personally have made recently and describe your buying process, including any other parties involved in the buying process and their roles in your purchase decision. To do this, please complete the following template and make sure to mentioned what your need was, what you eventually bought.
Initial need:
Action Action Action
Alternatives Alternatives Alternatives
Roles Roles Roles
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Initial need: I needed a new smartphone as my current one was outdated and not working properly.
Action: I started by doing online research to understand the latest smartphone models available in the market. I checked websites, read reviews, and compared specifications and prices.
Action: Once I narrowed down my options to a few models, I visited different electronics stores to physically see and hold the phones. This allowed me to assess their build quality, screen size, and user interface.
Action: After getting a better idea of the models that interested me, I reached out to friends and family who owned those particular smartphones. I asked for their feedback and experiences to get a more personal perspective on the devices.
Alternatives: The alternatives I considered were multiple smartphone models from different brands, each with unique features and price points. The primary alternatives I compared were the latest models from Apple, Samsung, and Google.
Roles: In the buying process, there were a few other parties involved:
1. Sales representatives: These individuals played a role in showcasing the various smartphone models, providing demonstrations, and answering my queries. They also informed me about any ongoing promotions and deals.
2. Friends and family: Their role was advisory, offering their personal experiences and opinions on the smartphones they owned. They provided valuable insights that helped me make a more informed decision.
3. Online reviews and forums: While not directly involved in the process, online platforms played a significant role in providing reviews from experts and users. These opinions influenced my decision-making by providing different perspectives and highlighting potential issues or strengths of the smartphones.
After carefully considering all the information gathered through my research, evaluations, and consultations, I eventually purchased the latest model of a well-known smartphone brand that met my needs and fell within my budget.