Hi i have 2 weeks to write a paper about anything related to marketing. It has to be 7 pages so I need a good topic and a place to find solid information (our teacher said don't use wikipedia at all because he hates it). I was wondering if you could help me get started. thanks!
1) Get a new teacher. Wiki has been tested over and over, it is as reliable as Briticanna. Besides, if you don't think the author is an expert, go to his sources cited at the end of the article.
2) What about for marketing....
a) How blind test marketing works (xxx prefer Pepsi over Coke..)
b) How advertising is tested on "test" audiences.
c) a paper on the New Coke fiasco a few years ago, there should be plenty of information on that.
d) what about marketing of prescription drugs? That ought to be interesting.
Yeh i agree with you about wikipedia, but my teachers lame. Trust me i wish i could get a new teacher. Marketing of prescription drugs actually sounds pretty interesting thanks!
Of course! I can help you get started with your paper on a marketing topic. Here's a step-by-step process to find a good topic and reliable sources for your research:
1. Brainstorm potential topics: Start by brainstorming different aspects of marketing that interest you. Consider areas such as digital marketing, branding, consumer behavior, social media marketing, international marketing, or emerging marketing trends. Think about current issues, challenges, or trends within these areas that you find intriguing.
2. Narrow down your options: Once you have a list of potential topics, narrow it down to the ones you're most passionate about or those that align with your career interests. It's important to choose a topic that genuinely interests you, as it will make the research and writing process more enjoyable.
3. Perform initial research: Before finalizing your topic, conduct some preliminary research to ensure there is enough information available. Search for academic articles, research papers, case studies, and industry reports related to your potential topics. This will help you gauge the availability and depth of resources before committing to a specific topic.
4. Evaluate the reliability of sources: To find solid information, it is essential to rely on reputable sources. While you can't use Wikipedia, there are various other reliable sources you can utilize. Start by using academic databases like JSTOR, Google Scholar, or PubMed, which provide access to scholarly journals and research articles. You can also explore marketing-specific journals such as the Journal of Marketing, Marketing Science, or the Journal of Marketing Research.
5. Utilize industry reports and statistics: Industry reports from credible sources, like Nielsen, Forrester Research, or Gartner, can provide valuable insights and data related to marketing trends or consumer behavior. Government agencies, such as the U.S. Census Bureau or the Bureau of Labor Statistics, can also provide useful statistics and data related to marketing.
6. Seek out expert opinions: Look for interviews, podcasts, webinars, or conferences featuring marketing experts. These sources often provide valuable insights, practical examples, and industry perspectives that can enhance your paper.
Remember to take notes and keep track of all your sources as you go, as you will need proper citations for your references.
By following these steps, you should be able to find a solid marketing topic and reliable sources to support your research. Good luck with your paper!