13) Which of the following would probably NOT be in a proposed marketing plan?
A.
A list of what company resources (costs) would be required.
B.
Expected sales and profit results.
C.
A description of the target market and marketing mix.
D.
A statement of how frequently the design of the website will be changed.
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A description of the target market and marketing mix.
To determine which of the options would probably NOT be in a proposed marketing plan, we need to understand what a marketing plan typically includes and then evaluate each option accordingly.
A marketing plan is a comprehensive outline of an organization's marketing strategy, goals, and tactics. It typically includes various elements such as market analysis, target market identification, marketing objectives, marketing mix (product, price, promotion, and place), budget allocation, expected sales and profit results, timeline, and resource requirements.
Let's evaluate each option:
Option A: A list of what company resources (costs) would be required.
This is a common element in a marketing plan as it helps assess the necessary resources and costs associated with the marketing activities. Therefore, it is likely to be included in a proposed marketing plan.
Option B: Expected sales and profit results.
This is another crucial element of a marketing plan as it establishes the goals and expectations for sales and profitability. It helps set benchmarks and evaluate the effectiveness of marketing efforts. Therefore, it is also likely to be included in a proposed marketing plan.
Option C: A description of the target market and marketing mix.
This is a fundamental aspect of a marketing plan. Describing the target market helps to focus the marketing efforts, while defining the marketing mix determines how the product/service will be positioned, priced, promoted, and distributed. This option is highly likely to be included in a proposed marketing plan.
Option D: A statement of how frequently the design of the website will be changed.
Although website design may fall under the purview of marketing activities, it is less likely to be a core element in a marketing plan. Website design and changes to it are often part of a broader digital strategy. While it may be addressed in a marketing plan, it is not a defining component. Therefore, option D is the most likely candidate for an element that would probably NOT be in a proposed marketing plan.
Therefore, the answer is option D: A statement of how frequently the design of the website will be changed.