The Internet radically reduces the cost of creating, sending, and storing information while making that information more widely available. The Internet reduces search costs, allowing customers to locate products, suppliers, prices, and delivery terms. The Internet enables companies to collect and analyze more detailed and accurate information about their customers, allowing these companies to better target market their products and services. The Internet shrinks information asymmetry and has transformed the richness and reach of information. It can help companies create and capture profits in new ways by adding extra value to existing products and services. It also provides the foundation for new products and services. Many web sites are started as vanity sites. These sites are often created by individuals as an outlet of self expression, to share a hobby, promote a cause, or find others with similar interests. These sites are created with no intentions of deriving revenue and no illusions of grandeur. It could be as simple as a one page family site or a complex forum on a specific topic.
Pure plays -internet is primary mode of operation
Clicks and Bricks- offline and online operations
Bricks and Mortar- offline operations
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Pure plays refer to companies that operate solely through the internet. They do not have any physical stores or offline operations. These companies rely on the internet as their primary mode of operation, conducting all their business activities online.
Clicks and Bricks, on the other hand, are companies that have both offline and online operations. They may have physical stores or brick-and-mortar locations, as well as an online presence. These companies use a combination of online and offline channels to reach their customers and conduct their business.
Bricks and Mortar refers to companies that operate solely offline. These companies have physical stores or locations where they conduct their business. They do not have an online presence or use the internet as a primary mode of operation.
It is important to note that the distinction between these categories can sometimes be blurry, as many companies today have a hybrid model and utilize both offline and online channels to varying degrees.
In the context of e-commerce, the terms "pure plays," "clicks and bricks," and "bricks and mortar" are used to describe different types of businesses based on their operational focus.
1. Pure Plays: These are businesses that primarily operate through the internet. They do not have a physical presence or offline operations. Pure play e-commerce companies rely on online platforms to sell their products or services. Examples include online marketplaces like Amazon and online streaming platforms like Netflix.
2. Clicks and Bricks: These are businesses that have both online and offline operations. They have physical stores or locations in addition to an online presence. Clicks and bricks companies leverage both their physical stores and online platforms to reach customers and sell products. This approach allows customers to have the convenience of online shopping and the option of visiting a physical store. Examples include traditional retailers like Walmart and Target, which have both physical stores and online shopping capabilities.
3. Bricks and Mortar: These are businesses that solely operate through physical stores or locations. They do not have an online presence or e-commerce capabilities. Bricks and mortar businesses rely on foot traffic and in-person shopping experiences to generate sales. Examples include local boutiques, grocery stores, and restaurants.
Understanding these different types of businesses is important for both consumers and entrepreneurs. It allows consumers to know the available options for shopping and accessing products, while entrepreneurs can identify the most suitable operational model based on their target market and resources.