What does titration in non-aqueous media mean? What is a non-aqueous media by the way?

non-aqueous media (in this case) are liquid solutions that do not contain water. Whatever you are titrating for is dissolved in something else

how can potentiometric titration be useful in titration in non-aqueous media?

Titration in non-aqueous media refers to a type of chemical analysis where a titrant (a solution of known concentration) is used to determine the concentration or amount of a substance in a non-aqueous solvent. In traditional titration, water is the commonly used solvent, but in non-aqueous media, other solvents are used instead.

A non-aqueous medium refers to a solvent other than water. This can include organic solvents such as ethanol, acetone, chloroform, or even nonpolar solvents like benzene or ether. These solvents have different properties and may be used depending on the nature of the sample being analyzed. Non-aqueous media are often employed when the substance of interest is insoluble or unstable in water, or when the reaction being studied requires a non-aqueous environment.

Non-aqueous titrations require specific indicators, titration techniques, and considerations due to the different properties of non-aqueous solvents. It is important to understand the chemical and physical properties of the non-aqueous solvent and its compatibility with the analyte (substance being analyzed) and the titrant being used. This allows for accurate and reliable determination of concentrations or amounts in non-aqueous samples.