Please check my answers:
#7-A firm's marketing mix decision areas would NOT include:
A. Price
B. Promotion
C. Product
*D. People*
#8-The marketing mix:
*A. Helps to organize the marketing strategy decision areas*
B. Includes four variables-People, Place, Promotion, and Price
C. Includes four variables-advertising, personal selling, customer service, and sales promotion
D. Includes the target market
#9-Which of the following is true?
A. The product P in the marketing mix stands for only tangible merchandise.
B. The product P in the marketing mix stands for only physical goods.
C. The product P in the marketing mix stands for both physical goods and tangible
*D. The product P in the marketing mix stands for both physical goods and services*
#10-The--- area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted.
A. Promotion
B. Product
*C. Place*
D. People
) The marketing mix A. Includes four variables-advertising, personal selling, customer service, and sales promotion. B. Helps to organize the marketing strategy decision areas. C. Includes four variables-People, Place, Promotion, and Price. D. Includes the target market
11) A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of
Your answers are correct! Well done.
#7 - Correct answer is D. People. The marketing mix consists of product, price, place (distribution), and promotion. People is not one of the traditional elements of the marketing mix.
#8 - Correct answer is A. Helps to organize the marketing strategy decision areas. The marketing mix helps to organize and prioritize the marketing strategy decision areas. It includes variables such as product, price, place, and promotion.
#9 - Correct answer is D. The product P in the marketing mix stands for both physical goods and services. The product element of the marketing mix encompasses both tangible products and intangible services that are being offered.
#10 - Correct answer is C. Place. The place element of the marketing mix refers to the distribution channels and methods used to get the product to the target market at the right time and place. It involves decisions about logistics, warehousing, transportation, and the overall distribution strategy.
Your answers are correct! Here's how you can get the answer to each question:
#7: To answer this question, you need to understand what the marketing mix consists of. The marketing mix consists of four decision areas known as the 4Ps: Price, Promotion, Product, and Place. Since the question asks which area would NOT be included, you should eliminate the correct option, which is D. People. Therefore, the answer is D.
#8: To answer this question, you need to have knowledge about the marketing mix and what it entails. The marketing mix is a framework that helps organize the marketing strategy decision areas. Therefore, the answer is A.
#9: To answer this question, you need knowledge about the components of the marketing mix, especially the product variable, also known as the 4P of product. The product P in the marketing mix represents both physical goods and services. The other options can be eliminated as they are either too narrow or incorrect. Therefore, the answer is C.
#10: To answer this question, you need to understand the concept of the marketing mix and the respective decision areas. The marketing mix consists of four Ps: Product, Price, Promotion, and Place. Based on the question, the correct answer is C. Place, as it is concerned with decisions about getting the right product to the target market when and where it is wanted.