Question

What are the factors that influence persuasion?

Answer 1

Here are some factors in persuasion:

http://www.members.cox.net/dagershaw/lol/InfluenceAntecedents.html
http://www.members.cox.net/dagershaw/lol/InfluenceMorePrinciples.html
http://www.members.cox.net/dagershaw/lol/InfluenceStillMore.html
http://www.members.cox.net/dagershaw/lol/Persuasion.html

For more information, read Robert B. Cialdini's book, Influence: The Psychology of Persuasion, Quill Publishers, 1993.

I hope this helps a little more.