ethnocentrism
http://dictionary.reference.com/browse/ethnocentrism+
This article offers a more expanded definition.
http://www.members.cox.net/dagershaw/lol/Prejudice.html
I hope this helps a little more.
Ethnocentrism refers to the tendency for individuals or groups to view their own culture, ethnicity, or country as superior to others. It involves interpreting and judging other cultures, practices, or beliefs based on one's own cultural standards. Ethnocentrism can manifest in various ways, such as assuming one's cultural values are universally applicable, generalizing stereotypes about other cultures, or rejecting unfamiliar customs or traditions.
If you want to understand the concept of ethnocentrism in more depth, you can start by conducting a literature search or exploring reputable online sources. Key terms to search for could include "ethnocentrism definition," "examples of ethnocentrism," or "effects of ethnocentrism." This will provide you with a range of perspectives and scholarly insights on the topic.
You can also expand your knowledge by reading scholarly articles or books on anthropology, sociology, or cultural studies. These fields often examine ethnocentrism in relation to cultural relativism, which is an alternative approach that promotes understanding and evaluating cultures on their own terms rather than against one's own.
Additionally, reaching out to experts in cultural studies or anthropology could be beneficial. They can provide valuable insights and offer different perspectives on ethnocentrism.
Remember, it is important to approach the topic of ethnocentrism with an open mind and a willingness to understand diverse perspectives and cultures.