: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.

The first step is to define the product and how it will help consumers. I think you can take it from there.

http://wiki.answers.com/Q/What_are_the_seven_phases_of_new_product_development

To develop the new cleaning product, your company can follow the seven phases of new product development. These phases are:

1. Idea generation: The first step is to come up with new product ideas. This can be done by brainstorming sessions, market research, or by identifying consumer needs and trends. In this case, your team has already come up with the revolutionary cleaning product idea.

2. Idea screening: Once you have a list of potential ideas, you need to screen them to determine which ones are worth pursuing. This involves evaluating the feasibility, market potential, and alignment with company objectives. The cleaning product idea should be evaluated to ensure it meets these criteria.

3. Concept development and testing: Once a viable idea is selected, it needs to be further developed into a detailed concept. This includes defining the product features, benefits, and positioning. After developing the concept, it should be tested with potential consumers to gather feedback and refine the idea.

4. Business analysis: Before moving forward, a thorough business analysis is necessary to assess the financial viability of the new product. This includes estimating costs, projected sales, and potential profitability. The analysis will help determine if the product is worth investing in.

5. Product development: Once the business analysis shows positive results, actual product development begins. This phase involves designing the product, creating prototypes, and conducting tests to ensure quality, functionality, and safety. Your team will work closely with engineers and designers to bring the cleaning product to life.

6. Market testing: Before launching the product on a large scale, it's important to conduct market testing. This involves introducing the new product in a select market segment or geographical area to gauge consumer response, gather feedback, and identify any necessary improvements. The feedback received will be used to refine the product.

7. Commercialization: After successfully completing the market testing phase, the product is ready for full-scale production and marketing. The marketing team will develop a strategic plan, including branding, promotion, and distribution channels. The cleaning product will then be launched to the target market, and marketing efforts will be ongoing to drive sales and build brand awareness.

By following these seven phases, your company can effectively develop and launch the revolutionary cleaning product, ensuring that it meets consumer needs and achieves success in the market.