Research the Bacardi website. Using your research findings from the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table. The tables are to be submitted in one Excel file (one sheet for the EFAS and one sheet for the IFAS), separate from your assignment that will be written in MS Word.
You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. The description of both your environmental and internal scanning process, including what factors you considered and why will be in your MS Word file.
In summary, you will submit two files: one file in MS Excel, which will count as two written pages, and one file in MS Word, which should be 4-6 pages in length.
Are you talking about Bacardi rum?
What are your research findings?
To create an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table for Bacardi, you will need to gather information about the company's external and internal factors. Here are the steps you can follow:
1. Start by researching the Bacardi website to gather information about the company's external factors. Look for any information related to the industry, market trends, competitors, regulatory factors, social factors, technological factors, etc. Take notes on each relevant factor you find.
2. Use the library and internet to supplement your research. Look for industry reports, news articles, analyst reports, and other resources that provide insights into the external factors affecting Bacardi. Again, take notes on each relevant factor you find.
3. Once you have gathered enough information, create an EFAS table in Excel. Label the columns as follows: Factors, Weight, Rating, Weighted Score, and Comments. In the "Factors" column, list down all the relevant external factors you have identified. Assign a weight to each factor based on its perceived importance to Bacardi's strategic success (typically on a scale of 0-1 or 0-100%). Assign a rating to each factor, representing how well Bacardi is responding to that particular factor (typically on a scale of 1-4 or 1-5). Multiply the weight by the rating for each factor to calculate the weighted score. Add any comments or explanations in the "Comments" column.
4. Next, move on to the internal factors analysis. Repeat the research process, but this time focus on gathering information about Bacardi's internal factors such as organizational structure, resources, capabilities, strengths, weaknesses, etc.
5. Create an IFAS table in a new sheet of the same Excel file. Use the same column labels: Factors, Weight, Rating, Weighted Score, and Comments. List down the relevant internal factors in the "Factors" column. Assign weights and ratings to each factor as explained earlier. Calculate the weighted scores and add comments or explanations in the respective columns.
6. Once you have completed both the EFAS and IFAS tables in Excel, save the file with separate sheets for each table.
7. For the MS Word document, write a comprehensive description of your environmental and internal scanning process. Explain the factors you considered in each analysis, why you considered them, and the rationale behind assigning weights and ratings. Provide a clear and concise overview of the external and internal factors that impact Bacardi. Aim for a 4-6 page length for this document.
8. Submit both the Excel file and the MS Word document separately.
Remember, you will be graded not only on the content but also on your ability to use Microsoft Excel to create accurate tables and your communication skills in writing and presenting your arguments.