the 3M Post-it Highlighter case presents a number of issues in marketing. How did 3M's David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?
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To get ideas from college students for designing the final commercial version of the Post-it Flag Highlighter, David Windorski from 3M utilized a process known as co-creation. Here are the steps he followed:
1. Engaging with the target audience: Windorski engaged with college students, the intended users of the product, to gather insights about their needs, preferences, and pain points related to highlighting and flagging information.
2. Establishing communication channels: He created communication channels, such as online communities and forums, to interact with the students. These platforms allowed for open discussions and idea sharing.
3. Conducting surveys and interviews: Windorski conducted surveys and interviews with the students to gather specific feedback on existing highlighters and flagging tools they used. This helped him identify the strengths and weaknesses of available products.
4. Soliciting creative solutions: He encouraged students to brainstorm and provide creative solutions to improve the highlighting and flagging experience. This involved collecting ideas, concepts, sketches, and mock-ups from the students.
5. Prototype testing: Windorski created prototypes based on the initial ideas and feedback received from the students. These prototypes were tested by students in real-world situations to gather further insights and fine-tune the design.
6. Iterative design process: Based on the feedback received from testing, Windorski refined the prototypes multiple times, incorporating the students' suggestions and preferences. This iterative design process ensured that the final product met the students' expectations.
7. Final product development: After several iterations, the final commercial version of the Post-it Flag Highlighter was designed, incorporating the insights, suggestions, and preferences gathered from the college students.
By involving college students in the design process, 3M's David Windorski utilized co-creation to tap into the creativity and needs of the target audience, resulting in a product that catered to their specific requirements. This collaborative approach helped address the issues in marketing the Post-it Highlighter case and ensured that the final product would resonate with its intended users.
To find out how David Windorski, a 3M employee, got ideas from college students for designing the final commercial version of the Post-it Flag Highlighter, we can follow these steps:
1. Conduct a search: Use a search engine like Google to look for credible sources that discuss the case of the 3M Post-it Highlighter and David Windorski. Enter relevant keywords such as "3M Post-it Highlighter case," "David Windorski," and "college student ideas."
2. Identify credible sources: Look for articles or publications from reputable sources such as business journals, industry reports, or official 3M publications. These sources tend to provide reliable information.
3. Gather information: Read the selected articles to gather information on how David Windorski incorporated ideas from college students. Take note of any specific methods or strategies mentioned.
4. Analyze the information: Identify common themes or patterns in the information gathered. Look for key insights into how David Windorski engaged with college students to shape the final commercial version of the Post-it Flag Highlighter.
5. Summarize the findings: Based on the gathered information, summarize how David Windorski obtained ideas from college students. You may find that he interacted with college students through focus groups, surveys, or direct interviews.
Please note that the specific details of how David Windorski obtained ideas from college students may vary depending on the sources available and the case context. It's essential to refer to credible sources to ensure accurate information.