I have to do an ad analysis on alcohol and I've decided to use a GREY GOOSE vodka ad.
Here's the question I'm having trouble with.
Why do you think the person who created this ad has presented substance use in this way?
I don't know how to answer it. All I can think of saying is "So they can sell their product"
If you have any suggestions on how I would go about answering this question please help.
Thank you very much.
Please describe the ad, and I'll try to help you.
The colors of the advertisement are mostly dark, subdued and icy cold. They use variations on blue and gray as a background and foreground color. GREY GOOSE bottle is on top of a piece of ice, in which we can see the reflection of the bottle and glass on the ice. As the Name of GREY GOOSE suggests, the label of GREY GOOSE depicts crisp, tranquil, open landscapes, with lakes and icy mountains prominently displayed. Also, their French origin is indicated by the French flag on the bottle. They have included a list results from the Beverage Testing Institute of Chicago as well.
The ad creator wanted the audience to relate nature, calmness, relaxation, and beauty to the product. Theoretically, if the consumer has a drink of Grey Goose, he'll feel calm and imagine he's in the beauty of the natural world.
Thank you very much Ms. Sue
You're very welcome, John.
To answer the question of why the person who created the GREY GOOSE vodka ad presented substance use in a particular way, you need to analyze the ad and consider various factors that might have influenced the creator's decisions. Here's a step-by-step guide on how you can approach this question:
1. Analyze the ad: Take a careful look at the ad and consider different elements such as images, text, colors, and overall style. Pay attention to how substance use is portrayed and any underlying messages being conveyed. Consider whether the ad presents substance use in a positive, glamorous, luxurious, or sophisticated manner.
2. Understand the target audience: Determine who the intended audience for the ad might be. Is it targeting young adults, partygoers, high-income individuals, or a specific demographic? Understanding the audience will help you identify how the presentation of substance use aligns with their interests and desires.
3. Consider the brand image and positioning: Think about the brand identity that GREY GOOSE vodka wants to promote. Is it associated with luxury, exclusivity, quality, or a specific lifestyle? Evaluate whether the presentation of substance use in the ad aligns with these brand characteristics.
4. Analyze the competition: Look at other ads in the alcohol industry, particularly those promoting premium or high-end spirits. Compare how substance use is presented in those ads and identify any similarities or differences. This analysis will help you understand how GREY GOOSE vodka's ad fits within the broader context of the industry.
5. Research consumer behavior: Investigate consumer psychology and behavior related to alcohol consumption. Understand the motivations and desires that typically drive individuals to purchase or consume alcohol. This knowledge will help you pinpoint why the creator might have chosen to present substance use in a particular way to resonate with potential customers.
6. Consider the legal and ethical aspects: Determine whether the ad adheres to legal regulations and ethical standards regarding alcohol advertising in your jurisdiction. Evaluate if any specific guidelines influenced the presentation of substance use in the ad.
Once you have gathered all this information, you can craft your answer by discussing the various factors that might have influenced the creator's presentation of substance use. Avoid simplistic answers like "to sell the product." Instead, focus on the targeted audience, brand identity, competition, and consumer behavior to provide a more comprehensive and insightful analysis.