Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies relating to Erikson’s theory of development from the list below.
The advertising firm has requested that you submit a 4 to 5 page report summarizing your research in this area. Therefore, your group should submit one combined Word document that conforms to the following directions:
· Give a description of Erikson’s theory, including the stages of development using the criteria listed above.
· Identify a character at each stage.
· Choose three of the following studies found in the Library article search engine Psychology and Behavioral Sciences Collection.
· For each one you choose, describe the study and discuss how it supports or does not support the information you have written in your report about Erikson. Specifically:
o Which particular aspects of the theory does the study examine?
o Do the experimental or discussion results strengthen or weaken the theory and you ideas? Why?
o Do you agree or disagree with the conclusions? Why or why not?
The following articles can be found using the Academic Search Premier Collection database, available on the Find Articles and Books page of the library.
· Reexamining Gender Issues in Erikson's Stages of Identity and Intimacy by Horst, Elisabeth A.
· Individuation and Attachment in Personality Development: Extending Erikson's Theory by Franz, Carol E.; White, Kathleen M.
· Egocentrism in Older Adults: Piaget’s Three Mountains Task Revisited by McDonald, Lorraine; Stuart-Hamilton, Ian.
· Piaget on Childhood by Siegler, Robert S.; Ellis, Shari.
· Vygotsky and Identity Formation: A Sociocultural Approach by Penuel, William R.; Wertsch, James V.
· Attachment, Social Rank, and Affect Regulation: Speculations on an Ethological Approach to Family Interaction by Sloman, Leon; Atkinson, Leslie; Milligan, Karen; Liotti, Giovanni.
· An Ethological Perspective by Stevenson-Hinde, Joan.
· Integrating Biological, Behavioral, and Social Levels of Analysis in Early Child Development: Progress, Problems, and Prospects by Granger, Douglas A.; Kivlighan, Katie T.
· Nonshared Environmental Influences on Individual Differences in Early Behavioral Development: A Monozygotic Twin Differences Study by Asbury, Kathryn; Dunn, Judith F.; Pike, Alison; Plomin, Robert.
· The Home Environments of Children in the United States Part II: Relations with Behavioral Development through Age Thirteen by Bradley, Robert H.; Corwyn, Robert F.; Burchinal, Margaret; McAdoo, Harriette Pipes; Garcia Coll, Cynthia.
· Relationships Among Paternal Involvement and Young Children's Perceived Self-Competence and Behavioral Problems by Culp, Rex E.; Schadle, Stephanie; Robinson, Linda; Culp, Anne M.
To thoroughly describe Erikson's theory of psychosocial development, you can follow these steps:
1. Start by explaining the key principles of Erikson's theory: Erik Erikson proposed that human development occurs in multiple stages, each characterized by a unique crisis or conflict that needs to be resolved. These stages encompass the entire lifespan, from infancy to old age.
2. Discuss each stage of Erikson's theory, including the crisis or conflict present in each stage and the typical age range associated with it. Here are the stages:
a. Trust vs. Mistrust (Infancy, 0-1 year): The infant develops a sense of trust when basic needs are met consistently. A television character that typifies this stage is Manny from the TV show "Modern Family," as his parents provide a secure and nurturing environment, allowing him to develop trust.
b. Autonomy vs. Shame and Doubt (Toddlerhood, 1-3 years): The child gains independence and autonomy while developing a sense of self-control. An example character for this stage is Dora the Explorer from the children's TV show. Dora embarks on various adventures, encouraging children to explore and make decisions on their own, fostering a sense of autonomy.
c. Initiative vs. Guilt (Preschool, 3-6 years): Children develop a sense of purpose and initiative as they engage in play activities. A character that reflects this stage is Elsa from the movie "Frozen." Elsa overcomes her fears and takes the initiative to explore her potential, evoking a sense of purpose.
d. Industry vs. Inferiority (School Age, 6-12 years): Children develop competence and skills in various areas, such as academics and social interactions. Harry Potter from the book series exemplifies this stage as he learns and develops magical skills, overcoming challenges and fostering a sense of industry.
e. Identity vs. Role Confusion (Adolescence, 12-18 years): Adolescents explore their identity, experimenting with different roles and forming a coherent sense of self. A character that typifies this stage is Katniss Everdeen from "The Hunger Games" book series. Katniss navigates the challenges of the dystopian world, discovering her strengths and identity.
f. Intimacy vs. Isolation (Young Adulthood, 18-40 years): Young adults seek intimate relationships and develop emotional connections. A suitable character for this stage is Jim Halpert from the TV show "The Office." Jim forms deep connections with his colleagues and later builds a satisfying relationship with Pam, exemplifying intimacy.
g. Generativity vs. Stagnation (Middle Adulthood, 40-65 years): Adults engage in productive work and contribute to society, experiencing a sense of generativity. An example character is Marge Simpson from the TV show "The Simpsons." Marge takes care of her family, engages in community work, and shows generativity.
h. Integrity vs. Despair (Late Adulthood, 65 years and older): Older adults reflect on their lives, evaluating their accomplishments and accepting mortality. A character that typifies this stage is Carl Fredricksen from the movie "Up." Carl embarks on a journey, reflecting on his past and finding acceptance and integrity.
3. Choose three studies relating to Erikson's theory from the provided list of articles. Read each study and summarize its key findings, focusing on how they either support or challenge Erikson's theory of psychosocial development. Address the specific aspects of the theory examined in each study and discuss whether the results strengthen or weaken the theory.
4. Analyze and evaluate each study's conclusions, explaining whether you agree or disagree with them and providing reasons for your stance. Consider the methodology, sample size, and generalizability of the findings when forming your opinion.
5. Conclude your report by summarizing the main findings of Erikson's theory and the supporting evidence from the selected studies. Emphasize how the understanding of psychosocial development can inform the creation of targeted commercials for each developmental stage.
Remember, the articles listed in your task provide a starting point for examining recent studies related to Erikson's theory of development. To access these articles, use the Academic Search Premier Collection database available on your library's website.