Audience Objections – Identify the reasons why your target(Seniors-age over 65) audiences may not be currently buying Wii games like thinking games such as puzzle scrabbles and so on? What obstacles does your plan need to overcome?
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To identify the reasons why seniors may not be currently buying Wii games like thinking games such as puzzle scrabbles, we can look at a few possible obstacles and objections they may have:
1. Lack of awareness: Seniors may not be aware of the availability or benefits of Wii games specifically designed for thinking and puzzle-solving. They might not know that these games exist and can be played on a Wii console.
2. Technological barriers: Some seniors may not be comfortable or familiar with technology, including gaming consoles like the Wii. They might view setting up and operating the console as a difficult task, which discourages them from investing in it.
3. Skepticism towards gaming: Seniors who have never played video games might hold negative stereotypes about gaming, considering it a waste of time or not suitable for their age group. They may not realize that certain games, like puzzle scrabbles, can provide cognitive benefits and entertainment.
4. Cost considerations: Seniors often have fixed incomes and may prioritize other expenses over purchasing gaming devices or games. They may consider Wii games as a luxury or unnecessary expenditure.
5. Physical limitations: Some seniors may have physical limitations that hinder their ability to engage in gaming activities. For example, decreased mobility or hand-eye coordination issues might make it challenging for them to play certain games effectively.
To overcome these obstacles and objections, your plan could focus on:
1. Education and awareness: Utilize various marketing channels, such as online and offline advertising, social media, and community outreach, to inform seniors about the availability and benefits of thinking games on the Wii console. Highlight how these games can help improve cognitive abilities and provide entertainment.
2. Simplified user experience: Emphasize the simplicity of setting up and operating the Wii console. Provide easy-to-follow instructions and offer support resources to ensure seniors feel confident in using the device.
3. Demonstrations and testimonials: Organize events or demonstrations where seniors can experience the games firsthand. Encourage word-of-mouth recommendations by gathering testimonials from seniors who have already benefited from playing Wii games.
4. Value proposition: Highlight the value and affordability of Wii games compared to alternative entertainment options. Showcase how these games can provide long-term cognitive stimulation and social engagement, making them a worthwhile investment.
5. Accessibility options: Implement features or adaptations in the Wii games to address potential physical limitations. For example, offering adjustable difficulty levels, larger on-screen text, or alternative control options for players with limited mobility.
By addressing these obstacles and objections, you can work towards increasing the adoption of Wii games among seniors and encourage them to explore the benefits of thinking games like puzzle scrabbles.