Audience Objections – Identify the reasons why your target(Seniors-age over 65) audiences may not be currently buying nintendo games such as thinking games such as puzzle scrabbles and so on? What obstacles does your plan need to overcome?
sry...not nintendo...Wii games...
With out seeing your plan it is difficult to comment. However, think about the 'target market' [I hate that phrase]. What attributes, both positive and negative, do they have as a group? Then look at the product.
Take the negative attribute of reduced dexterity. The Wii requires a degree of dexterity to use it. So how could you over come this?
Another attribute is use of bifocals. Is this a positive or negative attribute? How would this affect the use of Wii?
A more detailed analysis might look at the percentage of the attributes in the target market. This would then assess the sales potential.
Hope this is useful.
To identify the reasons why your target audience, seniors aged over 65, may not be currently buying Nintendo games such as puzzle games or Scrabble, you can follow these steps:
1. Conduct market research: Start by conducting market research to gather insights about the preferences and behaviors of your target audience. This can be done through surveys, interviews, or focus groups specifically targeting seniors.
2. Understand their interests and preferences: Seniors may have specific interests and preferences when it comes to gaming. Some common reasons why they may not be buying Nintendo games may include:
a. Lack of awareness: Many seniors may not be aware of the availability of Nintendo games, especially puzzle games like Scrabble. They may need more information and exposure to these games.
b. Perceived complexity: Some seniors may perceive gaming devices, including Nintendo consoles, as complex and challenging to use. They may need reassurance that these games can be enjoyed without technical hurdles.
c. Limited appeal: Seniors may assume that Nintendo games are designed primarily for younger individuals and may not consider them as suitable for their age group. Overcoming this perception is essential.
d. Cost considerations: Seniors may have fixed income or budget constraints, making them hesitant to spend money on gaming consoles and games.
3. Overcoming the obstacles: Once you have identified the obstacles, you can develop strategies to overcome them. Here are some potential solutions:
a. Promote awareness: Increase the visibility of Nintendo games among seniors through targeted marketing campaigns, community events, or partnerships with senior centers and retirement communities.
b. Simplify user experience: Offer user-friendly guides, tutorials, or even dedicated customer support for seniors to address their concerns about complexity. Emphasize that Nintendo games are designed for all age groups.
c. Showcase inclusivity: Highlight testimonials and success stories from seniors who enjoy Nintendo games, illustrating that these games are suitable and enjoyable for all ages.
d. Pricing and discounts: Consider offering special pricing, discounts, or bundled packages for seniors to address their budget concerns and make Nintendo games more accessible.
Remember, these steps are general guidelines, and it's crucial to adapt your strategy based on specific insights gained from market research and continuous feedback from your target audience.