Question
What are the differences between an internal proposal and an external proposal? Also I need to summarize why the two proposal types are different in terms of the following elements: Consider the following scenario:
Management at your project management firm wants to ensure staff members are fully
trained on new technologies before planning, developing, and maintaining information
technology projects for clients. As a result, your managers have decided to implement
training for your company’s 25-member project team. The training will focus on a variety
of software application packages, starting with a Microsoft® Project application. You have
been asked to write an internal proposal for this training. You have also been asked to
write an external proposal for the same type of training.
Check these brief definitions.
http://www.io.com/~hcexres/textbook/props.html
To understand the differences between an internal proposal and an external proposal, let's first define them:
1. Internal Proposal: An internal proposal is a document that is written within an organization to propose a solution or idea to members of the same organization. It is used to communicate ideas for improvement, change, or implementation of new processes, projects, or initiatives.
2. External Proposal: An external proposal is a document that is written for individuals or organizations outside of the writer's own organization. It is used to persuade potential clients, customers, or stakeholders to accept a proposed solution or enter into a business relationship.
In the given scenario, since you have been asked to write both an internal and an external proposal for the same type of training, let's summarize the differences between the two proposal types in terms of the following elements:
1. Audience: The audience for an internal proposal is typically the management, executives, or employees within the same organization. The focus is on addressing their specific needs and aligning with the organization's goals. In contrast, the audience for an external proposal is usually prospective clients or stakeholders who have no prior direct affiliation with the organization. The focus is on convincing and persuading them to choose the organization's services.
2. Language and Tone: Internal proposals often use familiar organizational terminology and assume the reader has some level of knowledge about the company's operations, culture, and processes. The language and tone are more informal and less focused on marketing or selling. External proposals, on the other hand, need to be more formal and professional. They may need to explain the organization's background, expertise, and unique selling points to create a positive impression on the prospective clients.
3. Content and Structure: The content of an internal proposal may reference internal resources, departments, or previous initiatives within the organization. It can be more concise and assume a shared context with the readers. External proposals, however, need to provide a comprehensive view of the organization's capabilities and expertise. They may include case studies, testimonials, and other evidence to build credibility and trust with potential clients.
4. Objectives and Benefits: In an internal proposal, the focus is on addressing internal organizational needs, such as improving efficiency, enhancing skills, or implementing new processes. The benefits are primarily for the organization and its employees. In an external proposal, the emphasis is on understanding and addressing the needs of the potential clients or customers. The benefits are explained in terms of how the proposed solution will solve their problems or fulfill their requirements.
In summary, when writing the internal proposal, you should focus on addressing the training needs of the project team and aligning it with the organization's objectives. In the external proposal, you need to demonstrate the organization's expertise, highlight the benefits of the training for potential clients, and persuade them to choose your company's services.