I need a better understanding please. Do you know a commercial I could use
Think of a product that you have seen advertised on television, a magazine, or on the radio. Describe the product and identify two external influences that might lead a person to purchase the product; culture, subculture, social class, or group membership.
You'll have to choose a commercial that you are familiar with. Please tell us about that commercial and what it's trying to sell. Then we'll be able to help you figure out how to answer the questions.
would that be the mitty putty or something like that?
or mr cleans magic earaser?
Yes, you could use the Mighty Putty commercial.
https://www.mightyputty.com/flare/next?tag=os|sm|go
This commercial is designed to appeal to a working class man because of his clothing and the types of things he's working on. It also appeals to a family man with a house with several items that need repair. (Can't you hear his wife saying, "Honey, you've got to fix -----"?)
This site may also help you.
http://www.knowthis.com/tutorials/principles-of-marketing/consumer-buying-behavior/influences-culture-and-groups.htm
To find a commercial that can help you understand the influence of external factors on purchasing decisions, you can follow these steps:
1. Think about a product that you have seen advertised on television, in a magazine, or on the radio. It could be any product that you are familiar with and that has caught your attention.
2. Once you have selected a product, describe it briefly. For example, if you choose a smartphone, you can mention its features, advantages, or unique selling points.
3. Now, it's time to identify two external influences that might lead a person to purchase the chosen product. The external influences could be culture, subculture, social class, or group membership. Here are a few examples:
- Culture: In some cultures, owning the latest and most advanced smartphone can be seen as a symbol of status and prestige. Therefore, someone influenced by this cultural norm might be more inclined to purchase the product.
- Social class: If the product you chose is targeted towards a specific social class, such as luxury cars aimed at upper-class individuals, people belonging to that social class might purchase it to conform to the lifestyle associated with their social class.
4. To further understand the influence of these external factors, you can search for commercials related to your chosen product. You can use search engines, video-sharing platforms like YouTube, or even visit the official website of the product's manufacturer to find commercials.
By analyzing these commercials, paying attention to the messages they convey, and observing how different demographics are targeted, you can gain a better understanding of the way external influences can shape purchasing decisions for a particular product.