explain the three main techniques of persuasion?

I can think of many techniques for persuasion.

What does your text list as these techniques?

Ethos - Authority

Pathos - Emotion
Logos - Logic

Authority tells you to do it -- or else!

Emotion appeals to your sympathy or guilt.

Logic tries to persuade you with rational arguments.

If you saw the Godfather I movie, you saw all three used in offers that could not be refused.

Although they are not defined in your terms, here are some articles on factors in persuasion. They are more specific examples of your three techniques.

http://www.members.cox.net/dagershaw/lol/InfluenceAntecedents.html
http://www.members.cox.net/dagershaw/lol/InfluenceMorePrinciples.html
http://www.members.cox.net/dagershaw/lol/InfluenceStillMore.html

I hope this helps a little more. Thanks for asking.

The three main techniques of persuasion are ethos, pathos, and logos. These techniques were identified by the ancient Greek philosopher Aristotle and have been widely used to influence and persuade others in various fields such as advertising, politics, and public speaking. Let's dive into each technique and understand how they work:

1. Ethos: Ethos refers to the credibility and ethical appeal of the persuader. To persuade effectively using ethos, one must establish their expertise, authority, and trustworthiness on the subject matter. This can be achieved by presenting relevant qualifications, professional experience, or expert endorsements. By establishing credibility, the persuader aims to gain the audience's trust and convince them that they are knowledgeable and reliable.

2. Pathos: Pathos appeals to the emotions and feelings of the audience. It involves eliciting emotional responses that resonate with the audience's values, desires, or fears. Persuasion through pathos often utilizes vivid storytelling, personal anecdotes, or powerful language to create an emotional connection. By appealing to the audience's emotions, the persuader seeks to evoke empathy, sympathy, joy, or even anger, in order to influence their attitudes or decisions.

3. Logos: Logos refers to using logical reasoning, evidence, and rational arguments to persuade. It involves presenting facts, statistics, logical explanations, and rational analysis to support a claim or position. Persuasion through logos requires presenting coherent arguments, providing evidence from credible sources, and using logical frameworks such as syllogisms or deductive reasoning. By appealing to the audience's rationality, the persuader aims to convince them based on facts, logic, and sound reasoning.

It's important to note that these persuasion techniques can be used individually or in combination, depending on the context and the intended audience. Effective persuaders often employ all three techniques to create a persuasive and compelling message that appeals to both the rational and emotional aspects of the audience.