Cost-Benefit Analysis (CBA) estimates and totals up the equivalent money value of the benefits and costs to the community of projects to establish whether they are worthwhile. These projects may be dams and highways or can be training programs and health care systems. In terms of your t-shirt company, things are going well profit-wise and with the addition of robots to mass produce product, the sky is the limit it seems. You are now wanting to branch out and add another location. Think about and formulate a CBA of what it would take to open that next store.

To perform a Cost-Benefit Analysis (CBA) for opening a new store location for your t-shirt company, you'll need to compare the projected benefits and costs associated with the new store. Here are the steps to formulate a CBA for this scenario:

1. Identify the Benefits:
- Consider the potential increase in sales and revenue from the new store. Research the market demand and estimate the additional sales volume you expect to achieve.
- Assess any potential cost savings that might arise from economies of scale or operational efficiencies resulting from the new location.
- Analyze how the new store could enhance brand visibility and contribute to overall brand equity.

2. Determine the Costs:
- Consider the initial investment required to set up the new store, including construction/renovation costs, lease expenses, and equipment purchase.
- Factor in ongoing operational costs such as rent, utilities, employee salaries, and marketing expenses.
- Identify any potential risks and associated costs, such as market uncertainties, competition, or regulatory compliance.

3. Assign Monetary Values:
- Assign monetary values to both the projected benefits and costs. This can be done by estimating the financial impact of each factor over a specific timeframe (e.g., 5 years).
- For benefits, quantify factors like increased sales revenue or cost savings in terms of monetary value.
- For costs, estimate the expenses associated with each factor.

4. Calculate the Net Present Value (NPV):
- Apply a discount rate to adjust for the time value of money. Consider using the cost of capital or an appropriate interest rate.
- Calculate the net present value by subtracting the total costs from the total benefits, adjusting for the discount rate.

5. Evaluate the CBA:
- If the NPV is positive, it indicates that the projected benefits outweigh the costs, suggesting that opening the new store is economically beneficial.
- If the NPV is negative, it suggests that the costs outweigh the projected benefits, indicating that the new store may not be financially viable at the given time and circumstances.
- Additionally, consider conducting a sensitivity analysis to evaluate different scenarios and check the robustness of the CBA results.

By following these steps, you can conduct a comprehensive CBA to assess the viability and financial potential of opening a new store location for your t-shirt company. Remember to gather accurate and reliable data to make realistic projections and assumptions for the analysis.