Definations of marketing by other authors

Other than whom?

Defination of marketing by

To find definitions of marketing by other authors, you can follow these steps:

1. Start by conducting a search using a reliable search engine such as Google or Bing.
2. Use search terms like "definitions of marketing by authors" or "marketing definitions by scholars" to get specific results.
3. Explore the search results and look for reputable sources such as academic journals, books, or reputable websites (.edu, .gov, or .org domains).
4. Click on the search results that provide definitions of marketing by various authors.
5. Read the definitions provided by different authors and take note of their names and their specific perspectives on marketing.
6. Compile the different definitions of marketing by the authors you find into a list.

Here are a few examples of definitions of marketing by authors:

1. Philip Kotler: "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."
2. Theodore Levitt: "Marketing is the process of selling products or services by identifying and satisfying the needs and wants of customers."
3. Peter Drucker: "The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself."
4. Stanton, Etzel, and Walker: "Marketing consists of the activities necessary to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large."
5. Kevin Lane Keller: "Marketing is a societal process that entails creating, communicating, and delivering value to customers, and managing customer relationships to benefit both the organization and its stakeholders."

Remember, these are just a few examples, and there are many more definitions of marketing by various authors available.