Ernesto is designing a website and a printed flyer. He needs the colors to match as closely as possible. How can he make sure they do?
A).print out a screenshot of the website to match to the flyer
B).use a reference color swatch book to match colors
C).try to use mostly dark blue in all of his designs
D).print out the flyer using the RGB color model
I know the answer is NOT A). But i like to think that it is B).
Answer is B
#primaveraSquad
You're correct! The best way for Ernesto to make sure the colors on his website and printed flyer match as closely as possible is by using a reference color swatch book. So the correct answer is B).
Using a reference color swatch book will allow Ernesto to select the exact colors he wants to use, and he can ensure that the colors printed on the flyer will closely match the colors displayed on the website.
Reference color swatch books are printed with a set of standardized colors. Each color has a specific code or value associated with it, such as RGB (Red, Green, Blue) or CMYK (Cyan, Magenta, Yellow, Black). Ernesto can use these codes to specify the exact color values for both his website and the flyer, ensuring consistency.
Here are some additional details on the other options:
A) Printing out a screenshot of the website to match to the flyer is not the best approach because the colors displayed on a screen can vary due to differences in calibration and settings. This method may result in the colors not matching accurately.
C) Using mostly dark blue in all designs is not a reliable method to ensure color matching. Matching colors goes beyond just using a specific shade or color; it involves accurately reproducing the same color values across different mediums.
D) Printing out the flyer using the RGB color model is not a suitable solution either. RGB is primarily used for displaying colors on digital screens like monitors and televisions. To ensure accurate color matching in print materials, Ernesto needs to use the appropriate color model, such as CMYK, which is commonly used for printing.
So, the best approach for Ernesto is indeed to use a reference color swatch book (option B) to match the colors on his website and printed flyer as closely as possible.